Are You Guilty of Having a “We” Site?

Melanie Rembrandt

Since our initial launch date, Melanie Rembrandt has been an integral part of the StartupNation team.

As the founder of Rembrandt Communications®, LLC,, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.

She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).

Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.

Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."

A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at and @rembrandtwrites on Twitter.

And you can also sign-up to receive her e-newsletter and reports packed with great information at:

Latest posts by Melanie Rembrandt (see all)

Welcome to our site.
We are the leader in widgets.
Our widgets are the best.
We use innovative technology.
You should buy our widgets because blah, blah, blah.

Yes, this is terrible copy for a Website. But look at all the
businesses out there that use this kind of language.

And while you may not want to admit it, you could be guilty!

Take a look at your home page, and answer these questions:

(Be honest. After all, it is the New Year and time for a “fresh start.”) 

1.     Does your first paragraph start with the word “We”?

2.     Do you use over-used words like leader, best, innovative, and first?

3.     Do you talk about how great your business is?

4.     Do you list a bunch of products and services right away?

5.     Do you focus on features and not benefits?


… so, how did you do?


If you answered “Yes” to any of these questions, it’s
time to make some changes to your online copy…
changes that can significantly increase site traffic and
new sales.

I’m not kidding.


You have just a few seconds to impress
people who visit your site. And if you don’t tell them
the “juicy” stuff first, “ba bye” potential new customers!

To help you fix these issues, here are a few suggestions:

  • Hire an SEO copywriter, if possible.
    In the long-run, you’ll save time and money and have
    a site that brings in new visitors and sales.
  • Review your site.
    If you can’t hire a professional SEO copywriter, start
    with an overview of your site. Remove all of the language that has to do
    with how great your company is and the features you provide.
    Replace this with simple information on how your
    customers will benefit from using your products
    and services.
  • Answer questions immediately.
    What do you want potential customers to know as
    soon as they get to your home page?What solution do you offer for their problem? Give visitors the
    information they need so they know they have
    reached the right place, right away.
  • Keep it simple.
    Guide site visitors, and make it easy for them to learn
    how you can help them and what they need to do
    get assistance.Ensure that your links work and that your purchasing
    process is quick and convenient.
  • Provide contact information.
    Duh. This is a simple one but often ignored. If customers
    have questions, make sure they can reach you and get
    answers fast.Good first impressions can mean the difference
    between making a sale or losing it to the competition.

These are just a few, quick tips to help improve your site fast. By
making these changes, you help visitors get the information they
need to purchase your products and services.

After all, it’s about them, not you. And your “we” site needs to go
“We, We, We, all the way home!”

Do you need help with the copy on your site? Please write to me
here or at Thanks!

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