Managing Email Bounces
Ryan Allis is the CEO and co-founder of iContact, a leading on-demand email marketing service. As CEO, he's managed iContact from its start in July 2003 to its current size with more than 90 employees and 25,000 customers worldwide. In 2005, Ryan was named by BusinessWeek as one of the "Top 25 Entrepreneurs Under 25." Ryan is also the author book Zero to One Million: How I Built a Company To $1 Million in Sales and How You Can Too, published by McGraw-Hill. As an email marketing expert, Ryan will provide guidance in his blog posts on how to enhance and improve your online marketing campaigns.
Latest posts by Ryan Allis (see all)
- Creating Email Campaigns to Measure Your Website’s Performance - October 29, 2014
- Email Marketing Review - November 21, 2008
- Segmenting Email Campaigns: What Criteria Should You Use - November 18, 2008
Managing and reducing email bounces is crucial for email marketing. The more
emails that get through, the higher your conversion rates and return on
investment will be.
On average, about 10% of sent emails bounce. Emails bounce for any of the
following reasons: the recipient's inbox is full, the email address does not
exist, the recipient's mail server at the is temporarily down, or the server
blocks the message due to content-based filtering.
The best way to reduce your bounce rates is to spend some time removing the
bounced addresses from your subscriber list. A program like iContact will do
this for you, saving you time and money. This weeds out the bad addresses and
makes sure that your campaign is efficient.
Of course, there are other preventative steps that you can take. Next time I'll
share some tips on reducing your bounce rates before you even send the message.