Managing and reducing email bounces is crucial for email marketing. The more
emails that get through, the higher your conversion rates and return on
investment will be.
On average, about 10% of sent emails bounce. Emails bounce for any of the
following reasons: the recipient's inbox is full, the email address does not
exist, the recipient's mail server at the is temporarily down, or the server
blocks the message due to content-based filtering.
The best way to reduce your bounce rates is to spend some time removing the
bounced addresses from your subscriber list. A program like iContact will do
this for you, saving you time and money. This weeds out the bad addresses and
makes sure that your campaign is efficient.
Of course, there are other preventative steps that you can take. Next time I'll
share some tips on reducing your bounce rates before you even send the message.