Email’s Not Dead
08 Jun 2015
Your email messages need to show your readers that you know who they are and that you understand their pain points. Do they?
The Importance of Good Subject Lines
26 Feb 2008
In the last post, I covered the cleaning and maintaining of your contact lists to help maximize the deliverability for email newsletters. Today, I will review the importance of good...Read More
The Benefits of Email Marketing
05 Jul 2007
I’ve been thinking a lot lately about why I first started using email for marketing. There are some obvious down-sides: mostly the effort you must put in to avoid being...Read More
Guidelines for Reducing Bounces
19 Jun 2007
Last time I talked about how important it is to remove bounced addresses from your contact lists. This helps reduce your amount of bounced messages. You can reduce the number...Read More
It’s Not Easy Letting the Big Fish Go.
15 Jun 2007
Things are still hoppin’, as you can tell by my lack of posts. My 5-y-o son just graduated from preschool, so he’s home full time now. My 2-y-o son is...Read More
Managing Email Bounces
14 Jun 2007
Managing and reducing email bounces is crucial for email marketing. The more emails that get through, the higher your conversion rates and return on investment will be. On average, about...Read More
The Deliverability Challenge
31 May 2007
Email is a powerful marketing tool. It certainly beats the price of print advertisements. However, one major challenge is to make sure your messages aren't lumped in with spam. It's...Read More
Personalizing your messages
03 May 2007
Mass communication tools help any organization spread their message with lightning speed. As small business owners, we can communicate with clients across the globe. Our messages can be heard in...Read More
HTML, plain-text or both?
24 Apr 2007
In the late 90s when the majority of web surfers used Prodigy, CompuServe and AOL, every email was formatted as plain-text. AOL 5.0 brought rich-text messages that allowed a user...Read More
Maximizing the power of your subject lines
19 Apr 2007
Last time I talked about using a consistent ‘From’ name and address for your messages. I explained the importance of maintaining a recognizable identity with your customers. In my experience,...Read More
