The Deliverability Challenge
Ryan Allis is the CEO and co-founder of iContact, a leading on-demand email marketing service. As CEO, he's managed iContact from its start in July 2003 to its current size with more than 90 employees and 25,000 customers worldwide. In 2005, Ryan was named by BusinessWeek as one of the "Top 25 Entrepreneurs Under 25." Ryan is also the author book Zero to One Million: How I Built a Company To $1 Million in Sales and How You Can Too, published by McGraw-Hill. As an email marketing expert, Ryan will provide guidance in his blog posts on how to enhance and improve your online marketing campaigns.
Latest posts by Ryan Allis (see all)
- Creating Email Campaigns to Measure Your Website’s Performance - October 29, 2014
- Email Marketing Review - November 21, 2008
- Segmenting Email Campaigns: What Criteria Should You Use - November 18, 2008
Email is a powerful marketing tool. It certainly beats the price of
print advertisements. However, one major challenge is to make sure your
messages aren't lumped in with spam. It's estimated that between 70 and
80 percent of all email traffic is unsolicited spam. Even if each of
your recipients opt into your contact list, you still can't guarantee
One way to fix this is to ask your
customers to add you to their address book. An increasing number of ISPs
block all messages that haven't been pre-approved by the recipient. Try
putting one of the following sentences at the beginning of your email:
· To ensure receipt of our emails, please add email@example.com to your Address Book. Thank you!
· To ensure delivery of this newsletter, please add firstname.lastname@example.org to your email address book.
This technique can drastically improve your deliverability rates.
Next time, I'll talk about the Can-Spam act and how it affects uour email campaigns.