LISTEN: Email Marketing is Highly Effective for Small Business
We all know the value of engaging and activating existing customers versus having to go out and pay…
Browsing Tag
direct email marketing
10 posts
3 Innovative Ways to Strengthen Your Email Marketing Pre-Launch
Successfully launching a product or service shouldn’t be too hard, right? After all, there’s really not much to…
Email’s Not Dead
Your email messages need to show your readers that you know who they are and that you understand their pain points. Do they?
The Benefits of Email Marketing
I’ve been thinking a lot lately about why I first started using email for marketing. There are some…
It’s Not Easy Letting the Big Fish Go.
Things are still hoppin’, as you can tell by my lack of posts. My 5-y-o son just graduated…
The Deliverability Challenge
Email is a powerful marketing tool. It certainly beats the price of print advertisements. However, one major challenge…
Personalizing your messages
Mass communication tools help any organization spread their message with lightning speed. As small business owners, we can…
HTML, plain-text or both? How to Improve Your Emails
In the late 90s when the majority of web surfers used Prodigy, CompuServe and AOL, every email was…
The Top Ten Email Marketing Tips
Let’s begin with the most important information first. Here is a Top 10 Countdown on the important tips…
Email marketing #1 choice for pre-Holiday eCommerce rush
eCommerce companies banking on garnering a strong holiday sales season are planning on utilizing email marketing as their…