How to Avoid SEO Surprises
As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.
She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).
Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.
Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."
A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at firstname.lastname@example.org and @rembrandtwrites on Twitter.
And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.
It’s been months since you did extensive, search engine optimization (SEO) keyword research and added the appropriate tags to your site. Lately, you’ve been focusing on other things like landing pages, newsletters, case studies, and more.
But as you scan the Web one day, you notice that your site is not showing up in the search engines.
You look a little closer and notice that all of the tagging you added to the site previously is no longer on the site.
What happened? Where did all of your hard work go?
Oops! This was an unexpected surprise, and you forgot a few things.
With this in mind, here are:
3 Ways to Avoid Unnecessary, SEO Surprises:
1. Check Your Tech.
If there are other technicians working on your site, communicate with them on a regular basis. They may be updating the site, forget about your coding and remove your SEO tagging.
When this happens, all of your hard work coding each page with the appropriate title tags and descriptions will be worthless. Even worse, the site engines will have a difficult time finding your site.
2. Monitor Results.
Even if you are the only person working on your site, it’s essential to check your site statistics on a regular basis. What are people clicking on? Are the search engines finding your site? Which keywords are working and which aren’t?
If you don’t check your site to see what’s going on, how do you know if your SEO activities are successful or not?
3. Make Changes.
By regularly monitoring your site, you’ll be able to see which keywords bring in the most traffic and the content your visitors find most appealing. Then, you can discard the words that aren’t working and update your copy to provide more value – for your customers and the search engines.
After doing tedious, keyword tagging for a site, it can be easy to put it aside and forget about it. But if you don’t check your site statistics frequently and know what’s going on, you’ll waste time and money in your SEO efforts.
More important, you will not see an increase in site traffic and that means a loss of new customers and sales!
Do you need help increasing your site traffic with search engine optimization? Please contact me here or at www.rembrandtwrites.com.