As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.
She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).
Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.
Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."
A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at email@example.com and @rembrandtwrites on Twitter.
And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.
The alarm clock buzzes. You do your morning ritual, and it’s time to get back to work… but hold on just a minute…
Are you starting off where you left off in 2011, or do you have new and specific, public relations (PR) and search engine optimization (SEO) goals you are working towards?
If you woke up excited to get back to work, you are probably starting some new projects to help increase awareness and sales with PR and SEO.
However, if you started your day just doing “busy” work, (answering e-mails, following up on calls, checking social-media posts, etc. Yawn!), it’s time to add some Zing to your day!
To help you get over the after-holiday doldrums and add some excitement (and results) to your PR and SEO work, here are some questions to think about:
- Are you reaching out to customers?
If you haven’t sent a newsletter, blog notice, coupon, e-mail, or other, valuable communication to your customers lately, what can you send them that they will find interesting and useful now, and in the months to come?
- How old is the copy on your Website?
Add some new, SEO blog posts, articles, videos, case studies, and more to your site on a weekly basis (at least). This way, you’ll provide current and potential customers with fresh information and increase interactions to help build long-term relationships.
- What news can you share?
When was the last time you distributed an SEO press release to build buzz? If it has been more than a month, it’s time to post some news.
What is happening with your customers? Did you have a successful charity event? Do you have new products and services, white papers or other information you can share that will help others?
Even if you don’t think you have any news, there are good stories hiding in your company. It’s up to you to talk to your sales team, customers and partners to find out how they have benefited from your products and services.
Enjoy Some PR and SEO Zing Now!
If you are bored with your work and want to see better results, get creative! Think of ways you can provide more value to your customers and then promote the successes they have using your products and services.
Set new goals involving fresh and exciting SEO copywriting and PR activities, and you’ll have more fun. More important, you’ll start enjoying your work and see better results too!
Do you need help increasing results with SEO and PR? Please write to me here or check out my free information at www.rembrandtwrites.com.