What to Do? Another Search Engine Update

The search engine optimization (SEO) world is always talking about the latest, search engine update. For example, Google recently stated that they see about three billion searches go on every day so their latest algorithm update could potentially affect over 20 million queries!

With this information, what are you supposed to do with your SEO efforts?

1. Remain calm.

Review your Website statistics and look at current data compared with older numbers. Check for any drastic changes in your search status.

2. Review your Website.

Is there a lot of duplicate copy on your Website? How about copy that is not providing value to your readers for your top keywords? If you see this type of copy, remove it from your site!

3. Provide Value.

Continue good practices of monitoring your site and providing valuable information to visitors. Think about what they want to see on your site. Give them what they want, and your search engine statistics will go up.

SEO is very important for building online buzz and increasing site traffic. But don’t focus on pleasing the search engines and every update they make. Instead, focus on your business goals.

Provide valuable information to site visitors that they will want to tell others about. Then, you’ll increase site traffic and sales!

For more help with your SEO and increasing sales, please write to me below or at www.rembrandtwrites.com.

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