You might think that in 2024 that press releases are from a bygone era of broadsheet newspapers, desk telephones and ink-stained wretches. But the fact is that press releases remain a valuable marketing tool.
More than three-quarters of journalists still want to receive them, according to a recent survey, and the audience for press releases today reaches far beyond newsrooms.
Press releases are the best way to announce a new product launch, a product feature, a fundraising campaign or a change in the company’s vision. They are also an effective medium to reach out to social media influencers and potential investors, helping startups build credibility, generate buzz or introduce their companies to a broader audience.
Press release distribution services help startups tell a brand story. Not all reporters cover niche-specific businesses. And few startups have a dedicated PR team to work with a pre-existing list of media contacts and journalists. So sending press releases to a wire distribution service makes sure that the brand is more discoverable for journalists and the media.
In this post, we have shared a list of 6 PR distribution services that niche-specific startups can use to spread the word about their new company.
Chainwire – For Crypto Startups
Chainwire is a press release distribution service for the blockchain and crypto industry. It allows various crypto projects, blockchain firms, investment companies, and exchanges to distribute their news across crypto news outlets, such as CryptoSlate, CryptoNews, ZyCrypto and more.
The press release distribution service was developed by an experienced PR team with long-established media partnerships in the Web3 industry. The platform ensures that the press releases are published simultaneously across multiple hyper-targeted crypto media outlets.
Once a business submits its press release to Chainwire, its editorial team goes through the content and offers valuable insights to make the PR powerful, concise and relevant. Next, the press release is syndicated to the homepages of targeted crypto and blockchain media outlets, directly through Chainwire’s integration.
These crypto news websites are directly connected to the Chainwire system. Hence, they guarantee coverage for every press release, as long as it abides by their editorial policy.
Chainwire is being used by more than 300 brands and PR agencies in the crypto niche, including Polygon, Gate, Simplex and more. It’s highly recommended by users on review websites like G2 and Product Hunt.
IssueWire – For Ecommerce Startups
IssueWire is one of the most economical press release distribution services for ecommerce startups that need a social media shoutout. The platform allows users to schedule their press releases for pre-planned dates and distributes content to over 150 media sites that include Google News, Apple News, Bing, Market Watch, and more.
With IssueWire brands can syndicate their press releases to an extensive range of news, financial, and business media outlets. The press releases submitted to their PR network soon get featured on renowned news websites. It also offers access to analytics of the press releases that are published.
IssueWire manages a wide range of press releases for small businesses and startups, offering genuine media coverage at major media outlets. It is an ideal platform for businesses looking for sustained organic results for their PR distribution and on the lookout for a large distribution network to share their updates. Moreover, IssueWire allows press releases in several languages.
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Cision PRWeb – For Marketing Startups
Cision PRWeb is an ideal press release distribution service for finance and marketing startups. The platform works well for marketers using real-time data to make business decisions because it offers real-time comprehensive analytics.
This service supports brands by delivering releases across 170 countries in Asia Pacific, Europe, and the USA. It has a base of over 300,000 media outlets and over 1.7 million influencers and journalists.
PR Newswire’s signature Multimedia News Releases (MNR) feature allows brands to build interactive, visually appealing landing pages and multimedia content like images, infographics, videos, CTA buttons, and more. The platform is perfect for businesses that need ultra-quick turnaround (4-hour turnaround available for subscription plans).
Once you sign up with Cision PRWeb, you can be assured that your press releases will be shared with targeted media websites, industry publications, influential blogs, top journalists, social networks, and search engines.
So, finance or data-centric startups planning a product launch or preparing for an event should opt for Cision PRWeb which can help share their dynamic story to audiences that matter the most.
Linking News – For Tech Startups
Linking News is one of the best press release distribution services for tech firms. The platform offers syndication services on 600+ US-based websites like ABC, NBC, FOX, CBS network, and Bloomberg. It enjoys a network of 330,000+ publications, 900,000+ journalists, and 90 million+ social influencers
One of its striking unique selling points is its ability to effectively distribute ‘white-label’ releases. This means PR agencies can add their logo to distribute news releases for their clients. The press releases will not carry Linking News’ branding.
If you look at their user reviews, Linking News is usually applauded for its great customer service and shorter turnaround times compared with competitors.
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Business Wire – For B2B Fintech Startup
Business Wire is a highly recommended press release distribution service for advocacy and a financial business audience. They allow businesses to reach their press release and disclosure targets while getting more views through multimedia.
Besides, the platform offers translation services in 50 languages, EON services, and detailed analytics and engagement reports. Business Wire has a wide distribution network of financial news websites and databases. It has 18 newsrooms and news agencies (distributed to 89,000 listed outlets and 92,519 subscribed journalists) in more than 160 countries across the globe. Plus, its releases are Securities and Exchange Commission compliant.
EIN Presswire – For Aviation and Aerospace Startups
EIN Presswire is a premium PR distribution and visibility service for the aviation domain. It allows businesses to reach millions in one click. It guarantees press release publishing on Google News, AP News, over 100+ NBC, FOX, ABC & CBS affiliate sites, and others.
Founded by seasoned industry professionals who had the vision that the future of news delivery should be centralized, this PR distribution service owns and maintains its own proprietary distribution technologies. Pricing of this syndication service is extremely affordable for small businesses.
Summing Up
To thrive in the competitive business environment and boost brand awareness, startups need to have adequate press coverage. Unfortunately, seeding out your press releases to top journalists, publishers, and members of the press isn’t easy. You need to work towards getting your business name into public forums.
