Tips for Pitching the Small Business Professor

Latest posts by Melanie Rembrandt (see all)

On Tuesday, we talked to Bruce Freeman. He’s the Small Business Professor for Scripps Howard News Service at www.smallbusinessprof.com, founder of ProLine Communications, and the author of the new book, Birthing the Elephant.”

If you’d like to approach Bruce to get some publicity for your business, here are his words of advice:

What is your pet peeve when dealing with people trying to pitch a story to you?

When PR people don’t do their homework. If you are going to pitch me, look at some of previous columns on www.smallbusinessprof.com (Ask columns) so you at least know the format.

What kind of information do you like to receive for your column?

I like to receive information about small business experts (their credentials) and their advice (preferably bulleted items).

What is the best way to send you story ideas?

Send story ideas to [email protected]. No phone calls or attachments please.

What are you favorite websites for learning about small business news and trends?

 

 Bruce, thanks again Bruce for your insights. Now if you’d like to pitch Bruce, please do your research first. Read his column, develop your story angle focusing on the needs of his column and readers, practice what you are going to say, and go for it!

If you have a successful pitch, please let me know. I’m sure we’d all like to hear your story! In the meantime, feel free to write to me with any PR or online copywriting questions. I’m here to help!

Total
0
Shares
Previous Article

Retail Sales up 7.2% from Last Year, But Is Anyone Making Money?

Next Article

Best Advice I Can Give You

Related Posts
Read More

The Fear of Commitment: Why ‘No Obligation’ Is Music to Your Customers’ Ears

We live in a world with endless options and opportunities: where to live, where to eat, where to travel. Things to do, things to see… …Things to buy.  With so many options (and many at their fingertips), why would customers want to commit to something? They wouldn’t. And often don’t. After all, having too many...
sales pitches
Read More

12 Unique Ideas For Memorable Sales Pitches

What is one unique idea for an entrepreneur to create an effective and memorable sales pitch?  To help you make your sales pitches effective and memorable, we asked marketing professionals and experienced entrepreneurs this question for their best ideas. From focusing on benefits to offering irresistible bargains, there are many ways to create effective sales...
monitors
Read More

How Monitors Deepen Your Employee Experience And Boost Results

In this ever-changing world, and through the rise of remote working, a good employee experience (EX) can come from many places. But Forrester’s research shows that the hallmark of a good employee experience is always the same — it empowers, enables, and inspires employees. Organizational awareness on the importance of EX in driving business results...
press release
Read More

How to Write a Press Release Editors Won’t Toss

You think your company news is a big deal but will an editor feel the same way?  Getting your press release published for free online in a newspaper or other media isn’t a sure thing. The decision to print or delete business news often pivots on the value placed on it by an editor or...