Tips for Pitching the Small Business Professor

Melanie Rembrandt

Since our initial launch date, Melanie Rembrandt has been an integral part of the StartupNation team.

As the founder of Rembrandt Communications®, LLC,, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.

She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).

Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.

Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."

A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at and @rembrandtwrites on Twitter.

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On Tuesday, we talked to Bruce Freeman. He’s the Small Business Professor for Scripps Howard News Service at, founder of ProLine Communications, and the author of the new book, Birthing the Elephant.”

If you’d like to approach Bruce to get some publicity for your business, here are his words of advice:

What is your pet peeve when dealing with people trying to pitch a story to you?

When PR people don’t do their homework. If you are going to pitch me, look at some of previous columns on (Ask columns) so you at least know the format.

What kind of information do you like to receive for your column?

I like to receive information about small business experts (their credentials) and their advice (preferably bulleted items).

What is the best way to send you story ideas?

Send story ideas to No phone calls or attachments please.

What are you favorite websites for learning about small business news and trends?


 Bruce, thanks again Bruce for your insights. Now if you’d like to pitch Bruce, please do your research first. Read his column, develop your story angle focusing on the needs of his column and readers, practice what you are going to say, and go for it!

If you have a successful pitch, please let me know. I’m sure we’d all like to hear your story! In the meantime, feel free to write to me with any PR or online copywriting questions. I’m here to help!

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