Tips for Pitching the Small Business Professor

On Tuesday, we talked to Bruce Freeman. He’s the Small Business Professor for Scripps Howard News Service at, founder of ProLine Communications, and the author of the new book, Birthing the Elephant.”

If you’d like to approach Bruce to get some publicity for your business, here are his words of advice:

What is your pet peeve when dealing with people trying to pitch a story to you?

When PR people don’t do their homework. If you are going to pitch me, look at some of previous columns on (Ask columns) so you at least know the format.

What kind of information do you like to receive for your column?

I like to receive information about small business experts (their credentials) and their advice (preferably bulleted items).

What is the best way to send you story ideas?

Send story ideas to [email protected]. No phone calls or attachments please.

What are you favorite websites for learning about small business news and trends?


 Bruce, thanks again Bruce for your insights. Now if you’d like to pitch Bruce, please do your research first. Read his column, develop your story angle focusing on the needs of his column and readers, practice what you are going to say, and go for it!

If you have a successful pitch, please let me know. I’m sure we’d all like to hear your story! In the meantime, feel free to write to me with any PR or online copywriting questions. I’m here to help!

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