Melanie Rembrandt

Since our initial launch date, Melanie Rembrandt has been an integral part of the StartupNation team.

As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.

She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).

Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.

Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."

A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at melanie@startupnation.com and @rembrandtwrites on Twitter.

And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.

Latest posts by Melanie Rembrandt (see all)

Combat interview nerves!If you haven’t had a lot of experience doing media interviews, you may have butterflies in your stomach or even feel sick!

To overcome your nerves and improve your chances of giving a great interview, here are a few quick tips:

1. Prepare.

This is pretty obvious, but the more you prepare in advance, the more confident you’ll feel. To get ready for your interview, research the reporter and the media venue.

What is the point of the program, and how can you provide your unique expertise to the targeted audience members? 

Develop pertinent talking points and practice what you are going to say. Basically, you want to offer valuable information without sounding like a commercial.

By offering interesting and useful data, you’ll increase credibility and new-customer awareness.

2. Get In Your Zone.

Before your interview, try to go to a quiet place to calm your nerves. Is there something that relaxes you? Listen to music, light a candle, read a book, talk to a friend, etc.

Now, I know this may be difficult with your hectic, entrepreneurial schedule. But you want to try to spend time prior to your interview in a peaceful setting to collect your thoughts.

3. Review.

Minutes prior to your interview, review your talking points. Focus on the key message you want the audience to take away from your discussion. Also, remind yourself to mention the appropriate contact information and website address for your business.

Then, start to take deep breaths. This may sound like an old tip, but it works. You’ll slow down, inhale more oxygen and think more clearly.

Now, it’s time for your interview. Yikes! To find out what to do next to calm down, tune in Thursday…

In the meantime, feel free to send me your questions and comments at melanie@startupnation.com. I’m here to help!

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