Media Branding: What’s Old is New Again
25 Jul 2016
Over the past few years, the television industry has grappled with diminishing ad revenue in an increasingly diversified media landscape. Choices amongst platforms means that funding has been spread over more...Read More
Pitching Your Startup to the Media
20 May 2016
Many bootstrapped startups handle their own public relations rather than outsourcing it to an agency. Thanks to services like HelpaReporter.com, entrepreneurs can land major media mentions on their own. Still,...Read More
Rethinking Engagement in a Digital World
19 May 2016
I was recently interviewed by Joel Pilger of RevThink on what I would tell agencies looking to get into TV. In listening back, I might sound overly pessimistic about traditional linear media. Let...Read More
There is Nothing Wrong with Reinvention!
19 Apr 2016
Millennials have a reputation for being incapable of sticking to one career. It has become a rallying cry for businesses: that they have to “put up” with bad prioritization and lack...Read More
Making a Case for Thinking Inside the Box
08 Apr 2016
Oh… the box. That “thing” we do. That “widget” we promote. That “idea” we present. Every company, every brand, every piece of media fits in a box. The shape, size, color,...Read More
Today’s Media: A Never Ending, Ever Changing Las Vegas Buffet
21 Mar 2016
Ever been to Las Vegas’ renown buffets? The piles of crab legs, the omelette station that can make you a 6-lb. omelette, endless waffles, the potential for at-your-table flambés? That my...Read More
How to Be a Reporters Favorite News Source
15 Sep 2014
As a writer for StartupNation as well as Fast Company and Entrepreneur, I get a lot of emails and press releases from small-business owners and publicists hoping to get some...Read More
Find Out Why the Media Isn’t Calling You
15 Feb 2012
Yes! You just started your new business, and customers are starting to arrive at your door and visit your Website, but you haven’t heard from the media. Why aren’t they...Read More
Prepare a Killer PR Story in 3 Steps
15 Dec 2011
You have worked months on preparing your new product and are ready to announce it to the press. Your press release is ready to go, complete with search engine optimization...Read More
Pick Yourself Up and Get Back to Work!
03 Mar 2011
Yes, the economy is ugly. Yes, customers are tightening their purse strings. Yes, it’s harder to bring in new sales. Blah. Blah. Blah. Things are tough for many people...Read More
