media Archives

8 Reasons Why Your Startup Needs Media Coverage

The following is an excerpt from “Exposure: Insider Secrets to Make Your Business a Go-To Authority for Journalists” by Felicity Cowie. Copyright 2022 by Practical Inspiration Publishing. In the foreword to "Exposure: Insider Secrets...

byFelicity Cowie

June 28, 2022

What the Rise and Fall of Anthony Scaramucci Can Teach You About Your Startup’s Communications Strategy

I grew up in the Midwest where discussions of money, politics, religion and college football allegiances are deemed impolite. But if you’re not talking about politics in 2017, you’re likely not paying attention. It’s the...

byJeff Barrett

August 1, 2017

Branding: In Media, What’s Old is New Again

Over the past few years, the television industry has grappled with diminishing ad revenue in an increasingly diversified media landscape. Choices amongst platforms means that funding has been spread over more than network and cable, to...

byPatrick Jager

July 25, 2016

Pitching Your Startup to the Media

Many bootstrapped startups handle their own public relations rather than outsourcing it to an agency. Thanks to services like HelpaReporter.com, entrepreneurs can land major media mentions on their own. Still, many don’t understand how to...

bySusan Johnston Taylor

May 20, 2016

Rethinking Engagement in a Digital World

I was recently interviewed by Joel Pilger of RevThink on what I would tell agencies looking to get into TV. In listening back, I might sound overly pessimistic about traditional linear media. Let me be clear, I am...

byPatrick Jager

May 19, 2016

There is Nothing Wrong with Reinvention!

Millennials have a reputation for being incapable of sticking to one career. It has become a rallying cry for businesses: that they have to "put up" with bad prioritization and lack of focus from those ages...

byPatrick Jager

April 19, 2016

Making a Case for Thinking Inside the Box

Oh... the box. That "thing" we do. That "widget" we promote. That "idea" we present. Every company, every brand, every piece of media fits in a box. The shape, size, color, texture, smell (etc.) of the...

byPatrick Jager

April 8, 2016

Media Today: A Never Ending, Ever Changing Las Vegas Buffet

Ever been to Las Vegas' renown buffets? The piles of crab legs, the omelette station that can make you a 6-lb. omelette, endless waffles, the potential for at-your-table flambés? That my friends is a great analogy...

byPatrick Jager

March 21, 2016

How to Be a Reporter’s Favorite News Source

As a writer for StartupNation as well as Fast Company and Entrepreneur, I get a lot of emails and press releases from small-business owners and publicists hoping to get some press. Some are great but...

byStephanie Vozza

September 15, 2014

Find Out Why the Media Isn’t Calling You

Yes! You just started your new business, and customers are starting to arrive at your door and visit your Website, but you haven’t heard from the media. Why aren’t they calling you? Well, here are…...

byMelanie Rembrandt

February 15, 2012

Prepare a Killer PR Story in 3 Steps

You have worked months on preparing your new product and are ready to announce it to the press. Your press release is ready to go, complete with search engine optimization (SEO) keywords. That’s fantastic… but...

byMelanie Rembrandt

December 15, 2011

Pick Yourself Up and Get Back to Work!

Yes, the economy is ugly. Yes, customers are tightening their purse strings. Yes, it’s harder to bring in new sales. Blah. Blah. Blah. Things are tough for many people right now, but that’s no...

byMelanie Rembrandt

March 3, 2011

Protect Your Cookies This Holiday Season

ID theft continues to be a major problem. And since many us will be shopping online this holiday season, I caught up with the CEO of MAXA Research International, Inc., www.maxa.com, Manfred Rolle, to get...

byMelanie Rembrandt

November 15, 2010

What Happened When One Entrepreneur Had Cleavage Issues

If you have an idea for a new product based on your personal experiences, you should definitely look into creating it. Just look at today’s interview. After having a difficult time finding a piece of...

byMelanie Rembrandt

October 19, 2010

Are You Promoting Yourself?

In the process of promoting your products and services to potential customers, are you also promoting yourself? Competition is fierce today, and people want more for their money. This means that they are not...

byMelanie Rembrandt

November 13, 2009

Got a last minute interview? What to do next…

It's 6:00 a.m., and I just finished responding to a fellow, StartupNation entrepreneur who needed some help. She has a wonderful opportunity to show her products on a local television program and asked me what...

byMelanie Rembrandt

October 7, 2008

PR Insights from Marketing Expert Jared Tanner, PrintingForLess.com

I recently caughtup with the vice president of marketing at PrintingForLess.com, Jared Tanner, to ask him about the relationship between public relations and marketing. With an extensive background in web-based marketing, direct and database marketing,...

byMelanie Rembrandt

August 19, 2008

How to Calm Your Interview Nerves

If you haven't had a lot of experience doing media interviews, you may have butterflies in your stomach or even feel sick! To overcome your nerves and improve your chances of giving a great interview,...

byMelanie Rembrandt

July 29, 2008

What Summer Super Heroes Teach Us About PR

Summer is finally here, and there are a lot of great movies to see. It got me thinking about how "Indiana Jones," "The Incredible Hulk," "Iron Man," and others have a lot to teach us...

byMelanie Rembrandt

July 3, 2008

3 Cool Sites to Help with Your PR Efforts

If you are working on your own publicity efforts, there are a few sites that can help you build buzz while saving money. When you get a moment, check these out: https://www.helpareporter.com/ By simply registering...

byMelanie Rembrandt

July 1, 2008