Browsing Tag

media

22 posts
Exposure
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8 Reasons Why Your Startup Needs Media Coverage

The following is an excerpt from “Exposure: Insider Secrets to Make Your Business a Go-To Authority for Journalists” by Felicity Cowie. Copyright 2022 by Practical Inspiration Publishing.    In the foreword to "Exposure: Insider Secrets...
Branding
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Branding: In Media, What’s Old is New Again

Over the past few years, the television industry has grappled with diminishing ad revenue in an increasingly diversified media landscape. Choices amongst platforms means that funding has been spread over more than network and cable, to...
Pitching your startup to the media
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Pitching Your Startup to the Media

Many bootstrapped startups handle their own public relations rather than outsourcing it to an agency. Thanks to services like HelpaReporter.com, entrepreneurs can land major media mentions on their own. Still, many don’t understand how to...
Engagement
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Rethinking Engagement in a Digital World

I was recently interviewed by Joel Pilger of RevThink on what I would tell agencies looking to get into TV. In listening back, I might sound overly pessimistic about traditional linear media. Let me be clear, I am...
Reinvention
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There is Nothing Wrong with Reinvention!

Millennials have a reputation for being incapable of sticking to one career. It has become a rallying cry for businesses: that they have to "put up" with bad prioritization and lack of focus from those ages...
Thinking Inside the Box
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Making a Case for Thinking Inside the Box

Oh... the box. That "thing" we do. That "widget" we promote. That "idea" we present. Every company, every brand, every piece of media fits in a box. The shape, size, color, texture, smell (etc.) of the...
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Prepare a Killer PR Story in 3 Steps

You have worked months on preparing your new product and are ready to announce it to the press. Your press release is ready to go, complete with search engine optimization (SEO) keywords. That’s fantastic… but...
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Pick Yourself Up and Get Back to Work!

Yes, the economy is ugly. Yes, customers are tightening their purse strings. Yes, it’s harder to bring in new sales.   Blah. Blah. Blah. Things are tough for many people right now, but that’s no...
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Protect Your Cookies This Holiday Season

ID theft continues to be a major problem. And since many us will be shopping online this holiday season, I caught up with the CEO of MAXA Research International, Inc., www.maxa.com, Manfred Rolle, to get...
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Are You Promoting Yourself?

In the process of promoting your products and services to potential customers, are you also promoting yourself?   Competition is fierce today, and people want more for their money. This means that they are not...
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How to Calm Your Interview Nerves

If you haven't had a lot of experience doing media interviews, you may have butterflies in your stomach or even feel sick! To overcome your nerves and improve your chances of giving a great interview,...
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3 Cool Sites to Help with Your PR Efforts

If you are working on your own publicity efforts, there are a few sites that can help you build buzz while saving money. When you get a moment, check these out: http://www.helpareporter.com/ By simply registering...