Target is re-branding to “Real MOMS”…..Bye-Bye Bullseye!

Is that bull’s-eye logo going bye-bye to survive the Wal-Mart effect? What does Wal-Mart know that may save business everywhere?

Is it true- is Target steering away from their famous Bullseye logo? Since March of 2009, they have been pulling it to implement an ARROW; that is being targeted right to “Real MOMs” and how they are saving real money at Target.

The MOM demographic just happens to be the largest growing consumer base, next to the Hispanic market, which both carry allot of weight behind their dollar buyer power.

Target has been under pressure from its largest majority stock holders to be more competitive with its rival Wal-Mart for some time now. With Wal-Mart’s branding shifting to target the female buyers; Target is feeling the pressure to jump on the band wagon. Target wants their shoppers to know that they are just as affordable as the next discounter….and if they are looking for deals, no need to look past Target. Kathee Tesija, executive vice president of merchandising, says Target is relaunching its Target branded products under the name “Up & Up.”

The Target brand of private label goods are the fastest growing in store brand with a 25% growth in the last five years. Is Target trying to be like Wal-Mart? Can they afford to? Target is even offering to do price matching…like you know who.

Target and Wal-Mart are both interested in being number one, in maybe the same market. That may not work for Target when things get better in the economy; they may have a tough time distinguishing themselves out of it. Morphing to survive is a tricky, tough proposition.

If Target and Wal-Mart have had to change up their philosophy to tap into another market to make it, should your business consider another path through rough times? Can you reevaluate your business and semi-morph to survive? It should make you feel good, as a small business owner, that the big guys have to change to make it also.  

If things are tough for your business right now, reevaluate your offering, Pay attenmtion the growing segment of the population, and see how you can service them.

Mom’s are HOT right now, and will be staying around for a long, long time……

Always Dream BIG!

Kim

Total
0
Shares
Previous Article
reminder

What's Your Small Business Superpower?

Next Article

Secrets to Accelerating Your Business Success

Related Posts
top Detroit startups
Read More

Top Detroit Startups and Tech Companies to Watch in 2022

Michigan is now the state with the highest growth in VC investment. Now many Detroit startups are on the fast track to growth. Whether it’s new funding, expansions or IPOs, it’s been an eventful year in Detroit startups. Next year is looking even better. Here are the top Detroit startups and tech companies to watch in...
startup success
Read More

How to Achieve Startup Success from Day 1

The decision to take the leap into starting your own business is never an easy one, regardless of your experience or industry. But as venture capital (VC) firms grow, with the average seed deal growing from $1.7 million to $4.6 million in the last decade, more and more people are breaking into the startup ecosystem....
second-time startup founders
Read More

5 Real Advantages for Second-Time Startup Founders

As a first-time founder, starting a startup is incredibly difficult. Raising capital, finding product-market fit and acquiring customers isn’t easy. As a second-time founder,  it is a bit easier.  After our first company was acquired, I knew that I wanted to start another company. Working for yourself, especially during the earliest days of founding at...
on purpose leadership
Read More

Business Leaders Need to Master These 2 Problems

  Excerpt from "On Purpose Leadership: Master the Art of Leading Yourself to Inspire and Impact Others"  by Dominick Quartuccio. Copyright © 2021 Dominick Quartuccio. Reproduced by permission of TCK Publishing.   As someone who has worked with hundreds of leaders and teams, in both business and personal environments, I see two connected problems in...