Browsing Tag

branding

61 posts
Shay Berman podcast
Read More

Everything You Need to Know About Starting a Podcast

If you’re looking to increase the size of your network, position yourself as an authority in your industry, or find new ways to effectively promote your products or services, then you should try starting a podcast. Not only is it a great format to share your expertise in your industry, but it’s also an effective...
Marketing Demand
Read More

2021 Marketing Trends to Grow Your Business

When it comes to marketing your small business, there are many different avenues you can take. To help simplify your efforts, we’ve put together a list of the top 2021 marketing trends to help grow your small business. Expand your reach Being a small business owner is no small feat. From maintaining the back-of-the-house books...
business name
Read More

6 Tips for Choosing the Perfect Name for Your Dream Business

Our name is usually the first thing we tell someone about ourselves, and the first thing we ask of others in return. We wear our names on jewelry, our license plates, and on name tags at meetings and events; it’s how we tell the world who we are. It works, too: just hearing someone’s name...
daily crunch snacks
Read More

How to Sprout a Successful Business: Daily Crunch Snacks and Annemarie Cronin Agency

On today's episode of StartupNation Radio, Jeff interviews boutique advertising, marketing and PR agency owner, Annemarie Cronin, and Diane and Laurel Orley, the co-founders of Daily Crunch Snacks. StartupNation · Daily Crunch Snacks and Annemarie Cronin Agency StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here First up, Jeff interviews Annemarie...
style and substance audience
Read More

How to Add Value to Your Target Audience Through Emotional Branding

The following is excerpted from “Style & Substance: How to Create a Compelling Brand: A Guide to Women Who Want to Build Their Confidence, Their Brands and Their Bank Accounts” © Liz Dennery Sanders 2018  StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here Why do I need a brand? In...
freemium
Read More

In Crisis, What Should Entrepreneurs Make Free(mium)?

Lots of organizations, particularly subscription businesses, are changing their rules about what is free and what is paid, in response to the coronavirus. The Atlantic, The Wall Street Journal and Bloomberg Business are a few of the many major publishers that have removed the paywall in front of coronavirus-related content. In other words, now non-subscribers...
startupnation business beat
Read More

WJR Business Beat with Jeff Sloan: Commando Lock (Episode 13)

On this morning's WJR Business Beat, Jeff shares the success story of local entrepreneur, Matt Damman, CEO of Commando Lock. A lifelong entrepreneur, Matt's story with Commando Lock is an interesting one. Instead of coming up with the product idea himself, Matt went out and found a product that was being underserved, and put together...
instagram
Read More

The 4 Key Pillars of Instagram Success

Recently, Instagram hit a milestone when it was revealed that the social media application had become over 800 million users strong. Now, imagine getting even a fraction of those users to take notice of your business. If you are new to the startup space, then you may not have realized just how vital Instagram has...
brand
Read More

Build an Irresistible Brand by Connecting with Your Audience

A veteran of marketing, public relations, branding and creative direction, SheBrand founder, Liz Dennery Sanders, has helped some of the world’s most iconic brands tell their stories. Recognizing that not everyone can afford her services, Sanders recently published a book called “Style & Substance: How to Create a Compelling Brand: A Guide to Women Who Want to...
business name
Read More

How to Choose a Business Name That Aligns With Your Brand Tone

Imagine walking into a fashion boutique called “Surfside Vintage” and finding yourself in a shop offering a variety of sleek, cutting-edge urban trend styles. You would probably do a double-take, maybe even walk back outside to double check the signage. Your confusion would come from the dissonance between your expectations of the brand based on...
personal brand
Read More

Why You Need a Personal Brand and How to Build a Powerful One

The following is excerpted from "Let Them See You" Copyright © 2019 by Porter Braswell. Published by Lorena Jones Books, an imprint of Penguin Random House LLC. Hard as it may be to believe, one of the world’s biggest and most ubiquitous personal brands actively resisted the notion that she was, in fact, a brand—­for...
brand narrative
Read More

How to Strategize and Control Your Brand Narrative

Amazon founder Jeff Bezos expressed the notion very neatly: “Your brand is what people say about you when you're not in the room.” How, then, do you go about about strategizing and sharing your startup's brand narrative? Start with a detailed business review Begin by completing a thorough business review. Conduct a competitor audit, taking...
website
Read More

5 Visual Website Upgrades For Your Startup to Implement in 2019

Perhaps this is the year you finally start your business. On the other hand, maybe you’re an established startup that has had the same website for the past few years with little to no updates. If that's the case, it's likely that you are way past due for an upgrade. Bad web design can sabotage everything...
brand essence
Read More

3 Tips for Successfully Creating a Strong Brand Essence

Creating a strong brand isn’t easy. It’s more than communicating what your product does. A strong brand identity makes an emotional connection, and creating one requires thought and a deep understanding of what your product is and how it benefits people. Below are three tips for entrepreneurs to keep in mind when creating and building...
brand
Read More

How Do You Differentiate Your Startup’s Brand?

With so much competition out there, how are you going to position your startup's brand to stand out from the crowd? In this episode of Leveling Up with Eric Siu, Daniel DiPiazza, founder of Rich20Something, shares his entrepreneurial insights on how to find just what makes you and your brand special. Related: Rich20Something Shares the...
brand
Read More

How to Build a Brand with Purpose

A good brand helps with recognition, but a great brand resonates with purpose. Without a handle on purpose, it is difficult for potential customers to connect with a business. Building a brand with purpose is a difficult, yet vital, task. Research shows that in today’s digitally driven world, brands will only succeed if they have...
solopreneur
Read More

Here’s Your Roadmap to Success as a Solopreneur

Oftentimes, the stereotype of the solopreneur is like that of the starving artist. You’re eking out a living, existing on ramen and chips. Sounds familiar, right? You’re interested in making an impact now—otherwise, you wouldn’t be reading this. Take advantage of your unique position as a solopreneur, use the right tools, network and leverage your entrepreneurial...