Why Startups Stall After Early Traction: The Positioning Trap
There’s a specific, quiet kind of panic that sets in for a founder when the early adopter surge…
Browsing Tag
branding
62 posts
8 Ways to Boost Your Brand Awareness with Customer Reviews
Customer reviews have become an essential part of the buyer’s journey and brand awareness strategy. According to Forbes,…
Top Startup Leaders Offer Marketing and Branding Secrets
Diving into the world of startup marketing, we’ve gathered insights from CEOs and founders to unveil one effective…
Everything You Need to Know About Starting a Podcast
If you’re looking to increase the size of your network, position yourself as an authority in your industry,…
Want to Successfully Build Your Company Brand from Scratch? Here Are 5 Tips
So, you’re starting a new business? Then you’re also creating a brand from scratch. Building a company brand…
2021 Marketing Trends to Grow Your Business
When it comes to marketing your small business, there are many different avenues you can take. To help…
Boost Your E-Commerce Presence Now to Prepare for a Possible Second Wave of COVID-19
Epidemiologists are predicting a fall resurgence of COVID-19, which could lead to another shutdown, reports Yahoo Finance. Businesses…
6 Tips for Choosing the Perfect Name for Your Dream Business
Our name is usually the first thing we tell someone about ourselves, and the first thing we ask…
How to Sprout a Successful Business: Daily Crunch Snacks and Annemarie Cronin Agency
On today’s episode of StartupNation Radio, Jeff interviews boutique advertising, marketing and PR agency owner, Annemarie Cronin, and…
How to Add Value to Your Target Audience Through Emotional Branding
The following is excerpted from “Style & Substance: How to Create a Compelling Brand: A Guide to Women…
In Crisis, What Should Entrepreneurs Make Free(mium)?
Lots of organizations, particularly subscription businesses, are changing their rules about what is free and what is paid,…
WJR Business Beat with Jeff Sloan: Commando Lock (Episode 13)
On this morning’s WJR Business Beat, Jeff shares the success story of local entrepreneur, Matt Damman, CEO of…
The 4 Key Pillars of Instagram Success
Recently, Instagram hit a milestone when it was revealed that the social media application had become over 800…
Build an Irresistible Brand by Connecting with Your Audience
A veteran of marketing, public relations, branding and creative direction, SheBrand founder, Liz Dennery Sanders, has helped some of the…
How to Choose a Business Name That Aligns With Your Brand Tone
Imagine walking into a fashion boutique called “Surfside Vintage” and finding yourself in a shop offering a variety…
Why You Need a Personal Brand and How to Build a Powerful One
The following is excerpted from “Let Them See You” Copyright © 2019 by Porter Braswell. Published by Lorena…
How to Strategize and Control Your Brand Narrative
Amazon founder Jeff Bezos expressed the notion very neatly: “Your brand is what people say about you when…
5 Visual Website Upgrades For Your Startup to Implement in 2019
Perhaps this is the year you finally start your business. On the other hand, maybe you’re an established startup…
3 Tips for Successfully Creating a Strong Brand Essence
Creating a strong brand isn’t easy. It’s more than communicating what your product does. A strong brand identity…
How Do You Differentiate Your Startup’s Brand?
With so much competition out there, how are you going to position your startup’s brand to stand out…