Browsing Tag

business

79 posts
non-disclosure
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7 Common Non-Disclosure Contract Mistakes Startups Make

Of the many contracts that startups draft and execute, non-disclosure agreements (NDAs) are among the most common. Protecting intellectual property is a key concern, and thus, startups want to legally prevent employees, vendors and investors...
Gift card program
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Gift Card Program: 4 Business Advantages

A gift card program is a terrific tool to motivate customers to purchase your products and services. These programs are easy to maintain and keep your customers engaged and coming back to your business. Whether...
Online payments
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How Your Startup Can Accept Online Payments with Ease

Accepting online payments can help increase small business sales. You have many options for accepting online payments, including accepting eChecks, recurring billing, online gateways and integrations, and more! Allow your customers the ease of paying online,...
Branding
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Branding: In Media, What’s Old is New Again

Over the past few years, the television industry has grappled with diminishing ad revenue in an increasingly diversified media landscape. Choices amongst platforms means that funding has been spread over more than network and cable, to...
Engagement
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Rethinking Engagement in a Digital World

I was recently interviewed by Joel Pilger of RevThink on what I would tell agencies looking to get into TV. In listening back, I might sound overly pessimistic about traditional linear media. Let me be clear, I am...