Browsing Tag

business

79 posts
hiring options
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4 Flexible and Remote Hiring Options for Startup Founders

The COVID-19 pandemic has significantly disrupted the way we work. From managing cash flow to adjusting email marketing, many entrepreneurs and small business owners have had to find new ways to adapt to this changing environment. And while many people have lost their jobs because of COVID-19 related shutdowns, some entrepreneurs are still trying to...
web accessibility
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Why E-Commerce Sites Must Address Web Accessibility During COVID-19

The COVID-19 pandemic has shut down school systems, forced businesses to close their doors and has completely changed our normal way of living as we adapt to social distancing and stay at home orders. While retail foot traffic is down significantly, e-commerce sales have spiked. A report from Barron’s revealed that e-commerce sales in the...
Franchise
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What is a Franchise? The FranchiseHelp Primer and Quiz

Contrary to popular opinion, franchising extends far beyond food and retail. In recent years, franchises have become popular for the services and manufacturing sectors. The U.S. Census shows that in 2012, franchises alone accounted for $1.28 billion of sales. A franchise can be broken down into the following two specific categories: Product or trademark franchising This is...
data breach
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The Real Cost of an Untimely Data Breach (and How Your Startup Can Protect Itself)

We live in a day and age when companies big and small are increasingly connected to the internet. While this has streamlined many aspects of starting and running a business, the increased connectivity has also introduced new challenges.  Hacking and data breaches pose a significant threat to businesses, especially with the increased usage of smartphones...
e-commerce
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4 Things E-Commerce Entrepreneurs Must Know About Buyer Behavior

As an e-commerce entrepreneur, you’ve undoubtedly spent countless hours fine-tuning your product to make it the best it can be. But a great product alone does not a successful e-commerce business make. You must also be able to tap into the mind of the consumer, which isn’t always easy. By understanding buyer behavior and what influences online...
personal growth
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3 Personal Growth Habits to Integrate Into Your Life

There is a difference between successful people and those who are not. While it’s easy to think that successful people got a lucky break or were born with a better disposition, that is hardly ever the case. They are human and have the same challenges as everyone else. They wake up with the same worries...
non-paying clients
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5 Ways to Protect Your Business From Non-Paying Clients

When you work as a freelancer or run your own business, non-paying clients can be a major threat to your livelihood, and unfortunately, they’re all too common. The Freelancers Union found that 70 percent of its 280,000 members dealt with lost money because of delinquent clients. If you’re working on a large job or you...
non-disclosure
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7 Common Non-Disclosure Contract Mistakes Startups Make

Of the many contracts that startups draft and execute, non-disclosure agreements (NDAs) are among the most common. Protecting intellectual property is a key concern, and thus, startups want to legally prevent employees, vendors and investors from disclosing information about the company to others — in particular, the competition. Despite the importance of these agreements, many...
side hustle
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3 Reasons Why a Side Hustle Can Make a Huge Impact in Your Career

While a business degree can be valuable to your career growth, there are plenty of real-world examples that make it obvious that a degree isn’t the be-all end-all to a burgeoning career. Bill Gates famously dropped out of Harvard to start Microsoft. Steve Jobs dropped out of college and went on to found Apple, Pixar and...
Startup cities
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Startup Cities: Ranking of the Best Around the World [Infographic]

The internet and the rise of digital technologies have revolutionized the business landscape. Never before have companies been able to emerge and grow so fast, with so little physical infrastructure. Today, entrepreneurs can identify a market opportunity, launch a website and start a business in a matter of months. New companies can connect with customers...
Gift card program
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Gift Card Program: 4 Business Advantages

A gift card program is a terrific tool to motivate customers to purchase your products and services. These programs are easy to maintain and keep your customers engaged and coming back to your business. Whether you have a retail store, a restaurant, or something in between, gift cards will help build your repeat customer base...
Online payments
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How Your Startup Can Accept Online Payments with Ease

Accepting online payments can help increase small business sales. You have many options for accepting online payments, including accepting eChecks, recurring billing, online gateways and integrations, and more! Allow your customers the ease of paying online, as accepting credit and debit cards online is easy. You just need a merchant account with a payment acceptance company,...
EMV chip cards
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Why Your Business Should Accept EMV Chip Cards

By now, you have probably heard the buzzwords “EMV,” “chip cards,” or “Fraud Liability Shift,” but do you really know what they mean? As a business owner, it’s critical for you to understand the importance of accepting EMV chip cards (chip-enabled credit and debit cards). We have put together the top reasons why International Bancard...
Payment acceptance
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Grow Your Business Through Payment Acceptance [Infographic]

Starting a business can be overwhelming and confusing. Do you know the steps to take to help grow your business? If you're looking to grow your business, consider payment acceptance through different channels. It's simple! By accepting credit cards, mobile payments, or even online payments, you can enjoy an increase in sales, which helps your business grow....
Branding
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Branding: In Media, What’s Old is New Again

Over the past few years, the television industry has grappled with diminishing ad revenue in an increasingly diversified media landscape. Choices amongst platforms means that funding has been spread over more than network and cable, to now include OTT/SVOD platforms and a myriad of digital and social media platforms. Upfronts now have to compete with digital...
E-commerce Store
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The Anatomy of a Perfect E-Commerce Store [Infographic]

Oftentimes, entrepreneurs fail to realize how tough running an e-commerce store can be. Granted, it may be possible to run on only a backbone of staff in comparison to what a brick and mortar store requires, with relatively few barriers to entry unlike with many other businesses, but because of this, there’s usually a lot of competition. For...
Scale Your Business
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Go to the Cloud: Cut Costs and Scale Your Business

New cloud computing companies can help you cut costs and rapidly scale your business for launch, rapid expansion or even franchising. Help ensure your business is free to redirect its resources for exceptional service, delivery and product innovation giving you a long-term competitive advantage in the market: Trim your startup costs: Setting up the necessary technology is...
Elevator Pitch
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How to Deliver a Great Elevator Pitch

"I have a great idea!" "I want to tell you about my project." "You have to hear this pitch!" OK, so you've teed up a conversation, but can you deliver on it? When the person you're wanting to impress (the decision maker who could literally change your life or your business) is ready to listen, do...
Engagement
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Rethinking Engagement in a Digital World

I was recently interviewed by Joel Pilger of RevThink on what I would tell agencies looking to get into TV. In listening back, I might sound overly pessimistic about traditional linear media. Let me be clear, I am a TV guy. I have spent almost two decades developing, selling and producing television. So no, I do not think that TV...