Browsing Tag

customers

20 posts
e-commerce
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6 Tips for E-Commerce Entrepreneurs Who (Eventually) Want to Cash Out

Almost three years after starting my journey into e-commerce, I was sitting at my kitchen table with two accountants from a larger retailer who were acquiring my business. They were scanning my inventory to audit my records, going over bank statements, sales data, inventory reports and more. A few weeks later, we finalized the deal....
b2b
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3 Steps to B2B Success That Will Transform Your Business

It’s no secret that some of the largest success stories in the mobile age have been consumer-driven companies like Tinder, Snapchat and Uber. We’re part of a changing ecosystem where customers are not only demanding a digital, modernized experience, but expecting it. When it comes to the B2B space, traditional, antiquated systems, like point of...
cash flow
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Manage Cash Flow with These Essential Money Saving Tips

Cash flow is the lifeblood of all businesses. When starting out, you need enough cash to sustain operations until you secure your first sales. Once you’ve made your first sale, you need enough cash to buy inventory and supplies in order to produce your product or service. As your business grows, you need even more...
Customer journey mapping
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Customer Journey Mapping: How to Understand Each Stage of Your Customer’s Experience

StartupNation has partnered with “The Art of Opportunity” to provide an exclusive content series for our readers. Today we’re talking about Customer Journey Mapping. Customer Journey Mapping enables you to understand and explore what is happening for your customers at each stage of their experience. This exercise creates a foundation for deeper examination of underserved...
Consumers
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6 Simple Ways to Find Your Target Consumers Online

You’ve taken the first big step and started a business. You know that a website and a social media presence are essential in order for your consumers to find you online, but did you know that there are a plethora of additional free and inexpensive resources to help that process along? Below are just a few options...
Holiday season
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Holiday Season: 7 Ways to Knock Your Customers’ Socks Off

While you should be working to dazzle your customers year round, the holiday season represents a significant opportunity for you to really capture their attention. Here are some strategies you can use to make sure you go out with a bang in your customers’ minds. Send a handwritten holiday card This probably only works if you...
Time for change
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How to Know When it’s Time for Change

On June 7, 2016, we celebrated our 25th year in business. It is hard to believe how fast time has gone by and it is fascinating to witness how much change the industry has gone through. In 1991, New York’s Hudson Valley region was populated by many family-owned wine and spirits suppliers and distributors. In those...
Selling Your Company
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4 Traps To Avoid When Selling Your Company

Business owners have been known to refer to due diligence as "the entrepreneur's proctology exam." It's a crude analogy, but a good representation of what it feels like when a stranger pokes, prods and looks inside every inch of your business. Most professional acquirers will have a checklist of questions they need answered if they’re considering...
Brand Identity
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10 Questions to Build a Strong Brand Identity

No matter how good your products or services are, you’ll still need to build a strong brand identity to ensure your company’s growth and success in today’s ever-competitive market. In fact, it has been proven that brand identity is an essential component of any business’ success. It wouldn’t be an exaggeration to say that brand identity...
Closing More Sales
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5 Tips for Getting a Yes and Closing More Sales

An entrepreneur needs to have a well-rounded understanding and knowledge of all components involved in running a business, and being comfortable with sales is especially essential for small business growth. Sales are, quite literally, the thing that make or break your company, so it’s in your best interest to learn how to get more of...
Growth Hacking
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Lead Generation Growth Hacking Tactics for Startups

For bootstrapping startups, developing and implementing the right selling tactics can mean the difference between long-term success and immediate failure. Many budding businesses fall into the trap of trying to sell to everyone without first identifying their target audience. You might have the best product or service around, but that doesn’t mean everyone is going...
E-commerce Store
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The Anatomy of a Perfect E-Commerce Store [Infographic]

Oftentimes, entrepreneurs fail to realize how tough running an e-commerce store can be. Granted, it may be possible to run on only a backbone of staff in comparison to what a brick and mortar store requires, with relatively few barriers to entry unlike with many other businesses, but because of this, there’s usually a lot of competition. For...
Living a Life of Purpose
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How to Live a Life of Purpose

The purpose of life is living a life of purpose. The power of this particular mantra came to me last week on a call. I was talking to a potential client about their brand and their goals. I asked, "What's your purpose?" They laughed and said, "To make money!" Then they turned serious, saying, "Actually, I've...
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Customers are forever… not just for Christmas

  Many brands and retailers will be facing Christmas with a mixture of excitement and fear: excitement for all the sales opportunities the season brings, and fear for falling profit margins, as discounts and offers are rolled out to fight off the competition. Some Christmas shoppers have it all wrapped up by the 1st of...
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Read up, and start getting referrals

Among the many "experts" out there touting "the way" to success, there are a lot of fly-by-nights, lightweights and hucksters. But I must say, John Jantsch is among those who offer true substance and real value and merit our follows. And here's the reason why: He's practical. In his new book, The Referral Engine, John provides specific rationale,...
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Target is re-branding to “Real MOMS”…..Bye-Bye Bullseye!

Is that bull’s-eye logo going bye-bye to survive the Wal-Mart effect? What does Wal-Mart know that may save business everywhere? Is it true- is Target steering away from their famous Bullseye logo? Since March of 2009, they have been pulling it to implement an ARROW; that is being targeted right to “Real MOMs” and how they...
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Sales continued: Listening to your customers

In his book, Succeed and Grow Rich through Persuasion, Napoleon Hill listed eleven traits that the successful salesperson must possess. I have adapted these and created my own Nine Traits a Successful Salesperson Must Have: Knowledge of merchandise Belief in the merchandise or service Knowledge of the prospective buyer Ability to make the prospective buyer...
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The Four Ps of Marketing: Product

Last week, I gave advice about how to use Sign-up forms for event planning and management. Your Sign-up forms can be used for your invitees to RSVP to your company’s event. Once your guests register, you can send them additional notifications about your event, such as reminders, directions, or menu choices. Today, I’m going to...
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Know your ”most valuable purchasers”!

A recent Nielsen/Netratings study indicates that a approximately 18% of online buyers account for almost a whopping half of total online spending. Nielsen/Netratings nicknamed this group of active and loyal buyers 'most valuable purchasers' or 'MVPs'. And the takeaway is that you've got to know who these customers are. If you are conducting ecommerce, make...