An Interview with Brazen Careerist’s Penelope Trunk

Latest posts by Melanie Rembrandt (see all)

While we’re waiting for the election results, I thought you might like some good publicity advice.

Well, I recently I caught up with Penelope Trunk, author of Brazen Careerist: The New Rules for Success and career columnist at the Boston Globe. As a fellow entrepreneur who founded three companies, Penelope has some great tips to share. Here’s what she had to say:

What are you working on now?Penelope Trunk

I work on about a dozen projects at any one time. But the biggest thing I’m working on is my company Brazen Careerist. We’re a community of hundreds of Gen Y bloggers and forward-thinking companies, working together to introduce this generation’s thought leaders to companies that are great places to work.

Why do you publicity is important to small business success – even in today’s economy?

Publicity is cheap and easy, and no business can afford to miss a single customer, not even one that wants to stay small. When it costs next to nothing to generate buzz online, why pass that up?

What do you think is the most important publicity activity a small business owner can do to build buzz now without spending a lot of money?

Social media. Get your ideas out there on your blog, let everyone know what you’re doing moment-to-moment on twitter. Your ideas are your greatest assets, so make them available as part of the Web 2.0 conversation and you won’t have to worry about spending lots of money to get your name known.

What type of publicity activity has helped you boost awareness the most and why?

My blog, by far.

As an author and journalist, what are your favorite sites to find news, information and the latest trends?

I love the Huffington Post. It was a model, actually, for our own Brazen Careerist community, in one respect. And I can’t go for more than a day without catching up on all the gossip in Silicon Valley via Valleywag.

What tips do you have for entrepreneurs who are struggling to increase sales within very tight budgets?

It costs nothing to be kind. Being kind to both your existing customers and all those potential customers you encounter every day (online and off) will pay off in more sales and customer loyalty.

Is there anything else you would like to add?

Sure. If you’re already out there on line and struggling with keeping up with everything in social media, just focus on your blog. Maybe rethink what you want from it, what your goals for it are. But keep it–and don’t reshuffle it every little while. I had a guest post on our company site recently
( that explains why your blog will be better if you hang in there.

Where can people find out more information about you and your book? and

Thanks Penelope! We’ll look for your blog entries and future columns!

And if you have any questions for me or Penelope, please post your comments below or feel free to send me a note at [email protected] or

Previous Article

Con-Post: Prisons focus on greening too

Next Article

It’s Just the Way We Do Things Around Here

Related Posts
Read More

The Fear of Commitment: Why ‘No Obligation’ Is Music to Your Customers’ Ears

We live in a world with endless options and opportunities: where to live, where to eat, where to travel. Things to do, things to see… …Things to buy.  With so many options (and many at their fingertips), why would customers want to commit to something? They wouldn’t. And often don’t. After all, having too many...
top fintech startups
Read More

Top Fintech Startups in the Midwest 2022

The Midwest is rapidly becoming home to some of the best fintech startups in the country. Chicago, for instance, is becoming a top tech hub for fintech startups, seeing massive growth and funding for its companies. In Columbus, the city’s long history with top banking institutions has created a fertile ground for fintech startups to...
artificial intelligence
Read More

Why SMBs Shouldn’t Be Afraid of AI

Data overload is a common challenge that unites businesses of all sizes; whether they’re multinational corporations with millions of customer records, or small and medium businesses (SMB) with hundreds of receipts to log. Large enterprises are handling their data by embracing AI in their droves – so why are some SMBs still holding back from...
sales pitches
Read More

12 Unique Ideas For Memorable Sales Pitches

What is one unique idea for an entrepreneur to create an effective and memorable sales pitch?  To help you make your sales pitches effective and memorable, we asked marketing professionals and experienced entrepreneurs this question for their best ideas. From focusing on benefits to offering irresistible bargains, there are many ways to create effective sales...