Welcome back from Labor Day fellow StartupNation Entrepreneurs! I hope all of you had a wonderful summer full of fun, relaxation and success!
But now, it’s time to prepare.
The big PR season is ready to start. Not only are there going to be a lot of stories about the political campaigns, economic conditions, and back-to-school activities, but all of the holiday promotions will be kicking off soon.
Are you ready?
If not, think about all of the ways your products and services can fit into potential newsworthy stories happening in the months ahead.
Perhaps you need to work with your marketing team to create a special holiday gift package, gift-certificate program or discount offer?
By planning ahead, you can prepare the appropriate e-mail, online and promotional campaigns to reach the largest amount of potential customers at the smallest cost.
Plus, you’ll be ready to pitch a unique story to the appropriate media members without scrambling around for testimonials, statistics, photos, or background information.
The media is about to come back to life after the slower summer months. Are you ready to take advantage of all the upcoming opportunities?
If you need help with your publicity or online copywriting to help boost sales and optimize your site, please let me know below or visit www.rembrandtwrites.com. I’d love to hear from you! Thanks.