As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.
She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).
Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.
Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."
A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at firstname.lastname@example.org and @rembrandtwrites on Twitter.
And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.
I don’t know about you, but I’ve talked to many, small business owners who are really watching their budgets closely and saving as much money as possible.
With this in mind, it can be more difficult to get to customers to use your products and services.
Yes, competition may be tough, but if you know how to sell your services accordingly, you can stand out and win new business.
Here are three questions to ask in order to prepare for your sales pitch:
1. What can you offer no one else can?
Before contacting a potential customer, you need to figure out what makes you unique.
- How can you specifically help this person solve his or her problems with your products or services?
- What do you offer the competition can’t?
To discover what makes you unique, review your skills and get a clear picture of everything you have to offer. You’ll probably find what makes you different by looking at your experiences, skills and background.
2. What does this customer need?
When you prepare to talk to potential customers, find out as much as possible about them in advance.
- What are their problems?
- Who is their competition?
- What kind of products and services are they using now?
Take notes, and when you give your sales pitch, use this information. The potential client will appreciate the fact that you did your homework and understand their business needs.
3. What do you need to do to close the deal?
If you’ve conducted the appropriate amount of research and asked your potential customers about their major pain-points, you are ready to close the deal.
Stress how you can help them solve their problems, and provide specifics on how you are going to do just that. Givetimeframes, strategies, potential results, costs, guarantees, and other, important data. After all, you want the customer to feel comfortable hiring you.
Is this process a lot of work?
Yes, this takes time and effort. But there is a lot of competition out there today. If you want to grow your business, it’s essential to hone in on your unique skills, discover what your customers need and let them know how you can help them succeed.
Do you need help updating your Website to woo new customers with SEO copywriting? Please write to me here, or at www.rembrandtwrites.com, and I’ll try to help you out!