SEO Is Not About Keywords

Latest posts by Melanie Rembrandt (see all)

Follow These 6 SEO Guidelines for Search Engine Optimization Success?

If you think SEO, or search engine optimization, is just a buzz word and a matter of adding keywords to your site to increase traffic, you are wrong. Search engine optimization is a big part of your overall, content-strategy program tied directly to your marketing efforts.

For example, TopRank® Online Marketing just posted the latest description about SEO:

“Optimization is about more than rankings and how content is discovered through organic search. It’s about understanding your distinct audiences and creating findable, shareable content that answers their questions in a way that builds your brand credibility and pulls prospects to purchase, customers to advocacy and the media to your brand as the best answer for your area of expertise. To optimize is a continuous process of putting forth the tactics of a plan designed to achieve a particular objective. Optimization is a cycle of continuously collecting the performance information of online marketing efforts and making adjustments to improve.”

With this in mind, are you following these 6 guidelines for successful, SEO results?

1. Do you have an overall, marketing plan in place detailing your target audience and goals?

2. Do you have an editorial calendar based on your marketing plan?

3. Do you have a detailed, SEO keyword-database based on extensive research regarding your industry, competition, location, products, services, and common-sense terms your customers are actually using to find your business online?

4. Do you have the appropriate keyword coding on your Website? You need a different title and description on each page written in a way that stresses benefits and not features.

5. Is your SEO content written with specific goals in mind and “copy that sells” while providing value?

6. Are you monitoring and testing your SEO content and making the appropriate changes?

Do you have all of these items in place? If not, you are not doing your SEO activities correctly and wasting time and money.

Sure… you can use an automated service to optimize your content and add keywords, but you will not get the best results. Today’s SEO is about providing value to your customers via good content and social media.

Instead of wasting your efforts on an “easy” service, find an experienced content strategist to help you. Not only will you see sales increase, but you’ll also boost online credibility and learn more about your customers!

Please provide your thoughts below.

And for more information on content strategy, please visit www.rembrandtwrites.com.

Total
0
Shares
Previous Article
Online Shopping

Three Classic Office Tools That Are Still Relevant Today

Next Article
Small Business

The State of the Small Business Owner

Related Posts
sales team strategy
Read More

The Best Investments to Improve Your Sales Team Strategy

Creating and maintaining a thriving business depends on the success of sales performance. Essentially, the effectiveness of your sales team at generating revenue is directly related to the success of your business. Keeping your sales team motivated and helping them maximize their performance can be challenging, but with the right tools and investments, you can...
Read More

The Fear of Commitment: Why ‘No Obligation’ Is Music to Your Customers’ Ears

We live in a world with endless options and opportunities: where to live, where to eat, where to travel. Things to do, things to see… …Things to buy.  With so many options (and many at their fingertips), why would customers want to commit to something? They wouldn’t. And often don’t. After all, having too many...
entrepreneur
Read More

Don’t Quit and Other Lessons from a Wantrepreneur Turned Entrepreneur

I’ve tried many businesses and side hustles over the past 15 years. I’ve mowed lawns, was a DJ at weddings, negotiated real estate deals, started an e-commerce business, and many others. Some of those endeavors made me money, but others didn’t. Now I have a successful digital marketing agency. People often ask me how I...
bootstrap your side hustle
Read More

How to Bootstrap Your Side Hustle into a 6-Figure Business

How do you successfully bootstrap a side hustle into a six-figure business? Building a wildly profitable business is simpler than you might think. With the right business model and strategy, you can build a successful side hustle that doesn’t require any external funding and turn it into your full-time job.  Here’s how I did it...