SEO Is Not About Keywords

Melanie Rembrandt

Since our initial launch date, Melanie Rembrandt has been an integral part of the StartupNation team.

As the founder of Rembrandt Communications®, LLC,, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.

She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).

Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.

Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."

A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at and @rembrandtwrites on Twitter.

And you can also sign-up to receive her e-newsletter and reports packed with great information at:

Latest posts by Melanie Rembrandt (see all)

Follow These 6 SEO Guidelines for Search Engine Optimization Success?

If you think SEO, or search engine optimization, is just a buzz word and a matter of adding keywords to your site to increase traffic, you are wrong. Search engine optimization is a big part of your overall, content-strategy program tied directly to your marketing efforts.

For example, TopRank® Online Marketing just posted the latest description about SEO:

“Optimization is about more than rankings and how content is discovered through organic search. It’s about understanding your distinct audiences and creating findable, shareable content that answers their questions in a way that builds your brand credibility and pulls prospects to purchase, customers to advocacy and the media to your brand as the best answer for your area of expertise. To optimize is a continuous process of putting forth the tactics of a plan designed to achieve a particular objective. Optimization is a cycle of continuously collecting the performance information of online marketing efforts and making adjustments to improve.”

With this in mind, are you following these 6 guidelines for successful, SEO results?

1. Do you have an overall, marketing plan in place detailing your target audience and goals?

2. Do you have an editorial calendar based on your marketing plan?

3. Do you have a detailed, SEO keyword-database based on extensive research regarding your industry, competition, location, products, services, and common-sense terms your customers are actually using to find your business online?

4. Do you have the appropriate keyword coding on your Website? You need a different title and description on each page written in a way that stresses benefits and not features.

5. Is your SEO content written with specific goals in mind and “copy that sells” while providing value?

6. Are you monitoring and testing your SEO content and making the appropriate changes?

Do you have all of these items in place? If not, you are not doing your SEO activities correctly and wasting time and money.

Sure… you can use an automated service to optimize your content and add keywords, but you will not get the best results. Today’s SEO is about providing value to your customers via good content and social media.

Instead of wasting your efforts on an “easy” service, find an experienced content strategist to help you. Not only will you see sales increase, but you’ll also boost online credibility and learn more about your customers!

Please provide your thoughts below.

And for more information on content strategy, please visit

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