Is it just me, or have you noticed that a lot of the people you talk to these days are in a bad mood?

A big part of public relations is spreading a positive message about a specific product, service or business. But recently, I’ve noticed that a lot of business owners, fellow public-relations people and service-oriented folks are sharing a negative attitude instead.

We are all dealing with the ups and downs of the current economy. But now is not the time to take out personal issues on customers, show vanity or crawl into a hole.

Instead, it’s time to make an extra effort to help your customers out. For instance, check out the article at DM News on being “C-Commerce” – http://www.dmnews.com/Think-C-commerce-in-tough-times/article/126677/.  

With this in mind, you may want to do a quick review of your customer-service team and see how they are doing. And it wouldn’t hurt to check your own conversations too. How negative have you been lately?

If you have been positive and working hard to make your customers happy, that’s great! If not, please take a moment to regroup. Try to put your personal issues and work problems aside, and give customers the best service you possibly can.

After all, you don’t want to lose customers to your competitors, and Valentine’s Day is just around the corner.

If you have PR or SEO copywriting questions, please let me know here or at www.rembrandtwrites.com. I’m here to help! Happy Valentine’s Day!

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