As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.
She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).
Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.
Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."
A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at firstname.lastname@example.org and @rembrandtwrites on Twitter.
And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.
Is it just me, or have you noticed that a lot of the people you talk to these days are in a bad mood?
A big part of public relations is spreading a positive message about a specific product, service or business. But recently, I’ve noticed that a lot of business owners, fellow public-relations people and service-oriented folks are sharing a negative attitude instead.
We are all dealing with the ups and downs of the current economy. But now is not the time to take out personal issues on customers, show vanity or crawl into a hole.
Instead, it’s time to make an extra effort to help your customers out. For instance, check out the article at DM News on being “C-Commerce” – http://www.dmnews.com/Think-C-commerce-in-tough-times/article/126677/.
With this in mind, you may want to do a quick review of your customer-service team and see how they are doing. And it wouldn’t hurt to check your own conversations too. How negative have you been lately?
If you have been positive and working hard to make your customers happy, that’s great! If not, please take a moment to regroup. Try to put your personal issues and work problems aside, and give customers the best service you possibly can.
After all, you don’t want to lose customers to your competitors, and Valentine’s Day is just around the corner.
If you have PR or SEO copywriting questions, please let me know here or at www.rembrandtwrites.com. I’m here to help! Happy Valentine’s Day!