Turn SEO Copycats into Marketers for your Business

Melanie Rembrandt

Since our initial launch date, Melanie Rembrandt has been an integral part of the StartupNation team.

As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.

She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).

Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.

Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."

A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at melanie@startupnation.com and @rembrandtwrites on Twitter.

And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.

Latest posts by Melanie Rembrandt (see all)

“Help! Someone is stealing my SEO content and posting it on their site. What can I do?”

I’ve heard this a lot lately, and it may be something you are worried about too. They say imitation is one of the best forms of flattery. But you spent time, money and effort crafting the right, search engine optimization (SEO) copy for your site, and you may not appreciate others using it.

Hold on. This situation may not be as bad as you think. After all, people are sharing your content with others. And this may be an opportunity in disguise if you pay attention to these three things when writing and posting copy…

3 Secrets to Turn SEO Copycats into Marketers for your Business


1.    Add Copyright Information.

At the beginning of your articles, blogs and other, SEO copy, be sure to add the author’s name and business.

Also, let people know you are the official owner of this material with a statement at the bottom of your site that includes: Copyright© 2012, Name of Your Company, All rights reserved, and your Terms of Use information. Also add a line something like this: No content on this site may be reused in any fashion without written permission from Name of Company.

2.    Add Links.

If people are going to steal your copy, you might as well make it worthwhile.

Within your SEO copy, provide links to valuable information on your site. This way, people reading the articles will click on the links and visit your site. This will also help with your outside, link ranking with the search engines.

3.    Provide a Teaser.

In addition to the links back to your site, also add a teaser statement to get back to your site such as:

Did you get this article from a friend? Click here to find out what you’re missing.

For more tips like this and access to your free report, visit us at website address.

Do you want to know more about this subject? Click here for the latest, insider information!

This way, readers may feel like they are missing out on some important information and feel the need to visit your Website to get all of the juicy details.

Make SEO Copycats Work for You!

When others copy important information you own, you’ll need to ask them to remove it from their Website. However, some organizations that re-post your SEO copy are doing you a marketing favor. The key is to include the right information in your articles, blogs and Website copy.

Add the appropriate copyright information, names, dates, links, and statements. This way, you can turn re-posted content into a linking gold mine that brings in new site visitors and increases your search engine rankings.

All the best dealing with your copycats. And if you’d like to repost this entry, be my guest. But you better include my name as the author and a link back to Rembrandt Communications at www.rembrandtwrites.com!

Do want more juicy details like this to increase sales, awareness and credibility? Please write to me below or at www.rembrandtwrites.com.

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