Just reading a post on “is social marketing for the young” and I have to wonder…
I hesitate to say if it’s generational or not, bc I might be on the line at age 35. But someone asked me today if I twitter or tweet — and I just had to laugh. I opt for the more “traditional” method, using blogs, linkedin, facebook and other small business profiles. Things that communicate a point of view.
I agree it’s a lifestyle “activity” and in fact I would go so far as to call it a “technology snack.”
Sometimes I think it goes beyond marketing and turns into an behavior. People seem to need these small fixes or snacks like they need cheetos – and it seems to have the same rather dulling affect.
I might have coined a new term. You heard it here first: technology snacks