Browsing Tag

generational marketing

14 posts
visual economy
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How E-Commerce Startups Can Win in the Visual Economy

The human brain is hardwired to process visual information. In fact, we respond to visuals 60,000 times faster than we do to text. It’s no surprise, then, that 65 percent of us are visual learners, meaning that we assimilate information better through visuals than through audio or the written word. This is crucial information for...
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Why Sustainability Matters in Business

As you’re building your business, you’ll find yourself juggling many essential tasks. Product design, website management, bookkeeping, marketing and more may initially come to mind as crucial components to starting a business. There's also no better time to weave sustainability into your business than when you’re getting started. Going green is more than just a...
food truck
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The Beginner’s Guide to Starting a Food Truck Business

With careful planning and business acumen, epicurean entrepreneurs can make their dream of owning and operating a food truck a reality. The mobile food truck business is a more than $1 billion industry in America, with plenty of competition. Still, if you're determined to take your culinary smarts to the street, it's best to come up...
digital marketing
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The Most Important Digital Marketing Ad Spend Insights for Startups in 2020

When you’re running a new startup, you likely have a small budget for marketing and advertising, which means every dollar (and every data point) counts. How can you optimize your limited ad spend to reach not just the most people, but the right people? Are the traditional online advertising strategies still your best bet, or...
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Here’s How Differences By Generation Influence Buyer Decision-Making

Today, the retail industry is adjusting to online-first shopping habits​, but it’s also trying to balance new buyer attitudes. Retail has evolved because people have evolved. While Baby Boomers may shop one way, Gen Z is completely different. Learn how each generation prefers to shop and how you can use this information to transform your...
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Remixing the Workforce: How to Lead and Succeed in the Multigenerational Workplace

The following is excerpted from "The Remix: How to Lead and Succeed in the Multigenerational Workplace" by Lindsey Pollak published by HarperBusiness. The Entrepreneurial Remixer: Jon Steinberg Jon Steinberg is the former president of BuzzFeed and currently founder and CEO of Cheddar Inc., a millennial- and Gen Z–focused news network. A true remixer, Jon analyzed the...
Gen Z
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The Gen Z Frequency: Content Strategies and Marketing Tips

The following is excerpted from "The Gen Z Frequency: How Brands Tune in and Build Credibility" by Gregg Witt. First published in the U.S. in 2018 by Kogan Page Limited. All rights reserved. Perhaps the most important content goals, when marketing to Gen Z, is to attract and keep their attention, and help them look...
marketing millennials
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8 Best Practices for Marketing to Millennials

Have you ever wondered why marketers are so obsessed with millennials? It turns out that there are a few reasons: For one thing, there are a lot of millennials. According to this study, there are more millennials than baby boomers and three times as many as there are Gen Xers By 2020, the spending power of millennials...
Email marketing
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How to Target Your Email Marketing to Generations X and Y

Generational marketing has gained a lot of recognition over the past few years. There are numerous studies that help us better understand our audience by focusing on the traits of each generation. Let’s take a look at Generation X and Generation Y: how can startups craft email marketing campaigns that will resonate with them? By...
generation z
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How to Prepare Your Startup for Marketing to Generation Z

Here’s a fun question: How many eyes does it take to use a smartphone, TV, laptop, desktop and tablet all at the same time? Don’t ask me how, but for Generation Z, it only takes two. That’s right. Gen Zers, born between 1995 and 2014, typically have their eyes on five screens at once. As...
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Bookshelf: The Victorian Internet

I have written on social applications before, but just read this book and it made me re think how we approach technology.  From Amazon: Imagine an almost instantaneous communication system that would allow people and governments all over the world to send and receive messages about politics, war, illness, and family events. The government has tried...
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What social marketing do you engage in?

Just reading a post on "is social marketing for the young" and I have to wonder... I  hesitate to say if it's generational or not, bc I might be on the line at age 35. But someone asked me today if I twitter or tweet -- and I just had to laugh. I opt for...