10 Reasons Why Micro-Influencer Campaigns Interest Gen Z (and How They Can Boost Your Business)
Targeting a young audience? Micro-influencers just may be the answer. Aiming to capture this audience (those born after…
Browsing Tag
generational marketing
13 posts
Why Sustainability Matters in Business
As you’re building your business, you’ll find yourself juggling many essential tasks. Product design, website management, bookkeeping, marketing…
The Beginner’s Guide to Starting a Food Truck Business
With careful planning and business acumen, epicurean entrepreneurs can make their dream of owning and operating a food…
The Most Important Digital Marketing Ad Spend Insights for Startups in 2020
When you’re running a new startup, you likely have a small budget for marketing and advertising, which means…
Here’s How Differences By Generation Influence Buyer Decision-Making
Today, the retail industry is adjusting to online-first shopping habits, but it’s also trying to balance new buyer…
Remixing the Workforce: How to Lead and Succeed in the Multigenerational Workplace
The following is excerpted from “The Remix: How to Lead and Succeed in the Multigenerational Workplace” by Lindsey Pollak…
The Gen Z Frequency: Content Strategies and Marketing Tips
The following is excerpted from “The Gen Z Frequency: How Brands Tune in and Build Credibility” by Gregg…
8 Best Practices for Marketing to Millennials
Have you ever wondered why marketers are so obsessed with millennials? It turns out that there are a…
Gen Z Ambassador Jonah Stillman: This is What Startups Need to Know About Connecting with a Younger Audience
As Generation Y moves into their 30s and up the corporate ladder, Generation Z (those born between about…
How to Target Your Email Marketing to Generations X and Y
Generational marketing has gained a lot of recognition over the past few years. There are numerous studies that…
How to Prepare Your Startup for Marketing to Generation Z
Here’s a fun question: How many eyes does it take to use a smartphone, TV, laptop, desktop and…
Bookshelf: The Victorian Internet
I have written on social applications before, but just read this book and it made me re think how…
What social marketing do you engage in?
Just reading a post on “is social marketing for the young” and I have to wonder… I hesitate…