Does Your SEO Copy Sound Like An Ad?
As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.
She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).
Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.
Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."
A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at email@example.com and @rembrandtwrites on Twitter.
And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.
I just spoke to a potential client who wanted to stay away from search engine optimization (SEO) in her copy because she was afraid it would be dishonest and sound like a commercial. Do you think this way too?
If so, you are missing out on a great opportunity.
How are potential customers going to find you if your Website and marketing messages don’t include keywords about your products and services?
Now, I can understand that you want to be upfront with customers and provide valuable information. And that’s exactly what SEO will do… if it is done correctly. (See http://www.practicalecommerce.com/articles/918-Chart-of-the-Week-SEM-SEO-Most-Important-Marketing-Tactic.)
SEO is so much more than simply finding free keywords online and posting them on your Website.
It’s a matter of finding the right words, placing them in key places, adding the appropriate codes for search engines, providing valuable information to customers, and monitoring results.
Now, this takes time and effort. That’s why many entrepreneurs hire expert SEO copywriters to help them. But it’s well worth the expense. A good SEO copywriter can help potential customers find your business online fast. But if you decide to pass on quality, SEO efforts, your customers will probably find and use your competitors’ sites first.
Got SEO copywriting or public relations questions? Please let me know here or check out my free information at www.rembrandtwrites. I’m here to help! Thanks.