Summer is finally here, and it’s a great time to review your PR Plan for the busy months ahead.
What? You don’t have a plan-of-action for your upcoming publicity activities?
I hear this from a lot of entrepreneurs. But it is really worth the time and effort.
After all, how are you possibly going to achieve your goals if you don’t know what they are? In fact, famous educator Dr. Benjamin E. Mays stated that “the tragedy of life doesn’t lie in not reaching your goal. The tragedy lies in having no goal to reach.”
Keep it simple.
And don’t worry. You PR Plan doesn’t need to cause you unnecessary headaches. To start, simply review your business plan and marketing activities. Then, figure out which publicity efforts fit into your overall business goals.
Ask yourself these questions:
1. Why is your business unique?
2. What benefits do you offer customers?
3. When people hear the name of your company, what do they think about?
4. What can you do to help your audiences think about your company in a positive way?
5. What do you want media members to say about your business?
6. What do you specifically hope to accomplish through your public-relations efforts?
Guide your actions by your specific goals.
Now, review your responses. What do you need to do promote your message and unique benefits?
You can write articles, give presentations at local organizations, call appropriate reporters directly, send out press releases, provide newsletters, blogs, videos, and e-reports, and much more. Try to be creative and think of new ways to reach your audience.
Keep it simple and focus on your target market. You basically want to help your customers solve their problems with your products and services. Then, promote their successes.
If you don’t have a PR Plan, try to set aside some time to work on it now. Then, you’ll be organized and ready to use the “power of the press” to increase awareness and sales without spending a lot of money. But even better, you can truly relax and enjoy the warm months ahead.
If you have any PR or writing questions, feel free to contact me at [email protected]. I’m here to help! And also check out my discussion on StartupNation Radio this weekend for more tips.
