Craft Email Campaigns That Resonate With Subscribers, Reach Goals
If you’ve been on the internet for a hot minute, you know that people are done reading content…
Browsing Tag
audience segmentation
11 posts
5 Tips for Creating a Customer Communication Strategy During a Crisis
With companies worldwide striving to return to “business as usual,” experts claim that marketing will be an essential…
4 Ways to Optimize Your Startup for Reliable, Data-Driven Growth
Optimizing the growth of your startup is crucial for both immediate profitability and long-term success. While tapping into…
The Future of Content Marketing: 3 Technology Trends to Watch in 2018
As we look forward into 2018 and beyond, there are a number of technology trends that will shape…
Want to Rise Above the Clutter? Best Practices for Email Marketing
We’ve all been there … sifting through irrelevant spam, ads or coupons we don’t need in our inbox.…
How to Create a Killer Seasonal Instagram Ad
Creating a seasonal Instagram ad can boost your revenue and online traffic during the peak shopping season. The…
Grow Your Business by Integrating Content Marketing and Social Media
Rarely does any marketing strategy or tactic live on its own. This is especially true in the online…
Roles, Goals and Worries: A Simple Framework for Understanding Your Audience
One of the key elements of an effective content marketing strategy is defining your audience. We often hear…
Use Personalization to Build Brand Loyalty: Here’s How
The average person is exposed to a vast number of marketing messages in a single day. While experts…
The Secret to Great Marketing? Segmentation
The more you can tailor your messages to speak to the different interests of each group the better, the more you need to use segmentation.
Targeting a portion of your audience with segmentation
Last time I talked about personalizing your messages. Using your email program’s mail-merge features can help you establish…