Browsing Tag


11 posts
SEO metrics tools
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SEO for Beginners: Metrics and Must-Have Tools for Startups

Did you know that Google received nearly 2.3 trillion searches in 2019? No matter what question people have, nowadays, their first instinct is to open their laptops or grab their phones, type it in Google, and check the first, second, or perhaps third result that shows up. This means one thing: it’s imperative that you...
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15 Ways to Increase Traffic to Your Startup’s Website

Arguably the hardest part about being an entrepreneur is not starting a business, but driving traffic to your new online business. There are many ways to increase your website traffic, and below, we will cover the most important strategies, many of which you can implement for free! StartupNation exclusive discounts and savings on Dell products...
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5 E-Commerce SEO Best Practices to Boost Store Traffic

E-commerce search engine optimization (SEO) has one of the highest return on investments of all of the different types of e-commerce marketing. If you’re running an e-commerce website and don’t have an SEO strategy, you are missing a huge revenue opportunity. Before we dive into how to execute e-commerce SEO successfully, let’s clarify exactly what...
link-building mistakes
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3 Link Building Mistakes That Could Sink Your Startup’s Organic Ranking

As a startup, discoverability is part and parcel to your success. Whether you are trying to attract investor attention or find new customers, search traffic and online presence are a key component to this. That said, to truly make this happen, the importance of quality backlinks for organic ranking cannot be overstated. Quality backlinks are...
SEO metrics
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A Beginner’s Guide to SEO: Common SEO Metrics

“What gets measured gets managed,” Peter Drucker said in his 1954 book, "The Practice of Management." When it comes to SEO, this adage definitely applies. Entrepreneurs track rankings, traffic, conversions and more to help them understand how their efforts are impacting the websites they work on. These and other SEO metrics can reveal what’s working...
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7 Tactics for Promoting, Sharing and Repurposing Your Blog Content

Are you crafting amazing pieces of content? You know, that legendary 10x content everyone keeps talking about? If so, that’s a great start. But what good is incredible content if no one sees it? All of the precious time you spent creating that perfect post won’t yield any results if you don’t promote it properly. No matter...
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3 Clever Ways to Get Exposure as a Bootstrapped Startup

Life as a startup founder can be tough. Advertising and PR is often a pain-point for many entrepreneurs, but gaining exposure and recognition is an important step in going from amazing idea to full-blown business. However, exposure does not solely equate to big media mentions. In fact, there are many other ways to get in front of...
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SEO Tips Entrepreneurs Need to Know to Grow Their Business

Many startups fail. Some fail because their products aren’t a good fit for the market. Others experience slow growth and can’t secure later-stage funding. Increasingly, however, as search engine marketing and the need to be found online becomes a higher priority, many startups fail because their websites aren’t effectively optimized through search engine optimization (SEO)....
Content marketing
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7 Ways to Know if Your Content Marketing is Actually Working

I’ve talked a lot about content marketing and how to do it effectively. How do you actually know if all the time and money that you’re investing in content is actually paying off? The obvious measure that most people use is traffic: website visits, sessions and pageviews. However, traffic on its own really doesn’t tell you...
Link Building
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Web Optimization: 3 Tips for Link Building

It's not the most exciting part of business, but link building is vital for the health of your website. You want your website to have good rankings and authority, and the way to get it is by creating backlinks. Google makes sure there is no way around this, as buying or spamming links only hurts your...