Browsing Tag

big data

8 posts
digital marketing
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Top 10 Digital Marketing Trends Startups Need to Prepare for in 2018

As we near the end of 2017, it’s time to review and evaluate how effective your startup’s marketing strategy was over the last 12 months. It’s also the time of the year when you need to start developing the approach you'll implement once 2018 arrives. Plenty of changes have occurred in the realm of marketing...
big data
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4 Ways Big Data Can Help Small Businesses Grow

Admit it: If you’re like many entrepreneurs, you’re likely still in the early stages of digital transformation. And you’re not alone. An SAP-sponsored survey of global small businesses found many of them aren’t quite as up-to-speed as larger companies when it comes to using big data in the workplace.  That may be because smaller businesses tend to...
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How Much Risk is Too Much? When to Look for Business Insurance Savings

As a business owner, you know you need to have business insurance to protect your company from risk and liability. However, you do not necessarily need to purchase a policy that covers every type of risk. Instead, you can pick and choose to end up saving hundreds or even thousands of dollars every year. There...
Using data
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7 Tips for Using Data to Keep Your Startup Ahead of the Curve

“Data-driven” has become a buzzword at startups, on par with “disruption” or “lean.” But truly having a data-driven culture means more than tracking your monthly active users or running the occasional experiment. It means building out a scalable data infrastructure, focusing on experimental design and using data to make decisions. In my experience as an...
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Changing the Brewing Industry with Big Data [Book Excerpt]

The following is an excerpt from “Vaporized: Solid Strategies for Success in a Dematerialized World” (LifeTree Media, 2015) by Robert Tercek: Apart from the addition of stainless steel brewing vats, the process of brewing beer hasn’t changed much in the past 1,000 years. And yet Steve Hershberger, a technology entrepreneur who built systems for tracking...
Disruptive technology
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Big Data Gets Bigger: Disruptive Technology in 2017

Long gone are the days when "disruptive" was an insult. Nowadays disruptive technology is quickly becoming the media's term of endearment as startups race to reach new pinnacles in automation, topple expectations and turn entire industries on their heads. While we used to see revolutionary changes in technology perhaps once per decade, we're seeing radical...
Startup technology trends
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6 Startup Technology Trends For 2017

For many, the start of a new year means time to begin working on a resolution. For entrepreneurs, a new year represents something else: a time to look at startup technology trends and make adjustments to how they are running their business. The start of the new year is a perfect time for entrepreneurs to plan, strategize and...