company values Archives

How to Choose the Right Business Partner for Your Startup

Successfully taking a seed of an idea, turning it into a product or service, and forming a full-fledged company is based on a series of critical decisions. Who you choose to go on that ride...

byJohn Meadows

July 25, 2022

Conscious Consumerism: How to Build a Business with Ethics (and Why it Matters)

If you’re building a new business to last, it is extremely important that you focus on your company’s ethics from the very beginning. Why is it so important for entrepreneurs to focus on company ethics...

byShannon Threlfall

December 14, 2021

How to Create a Culture of Integrity with a Remote Team

Today, nearly 50 percent of the American workforce does their job from outside the office. It’s a trend that’s mostly positive: those who work remotely report higher job satisfaction, less stress and better work-life balance....

byBrook Zimmatore

November 1, 2021

Why Entrepreneurs Should Create Core Company Values from the Start

Company values are more than just meaningless words on your company website or in your handbook. Company values are your organization’s ingrained beliefs and principles. They are one of the basic building blocks of your...

byChiara Toselli

March 28, 2021

WJR Business Beat with Jeff Sloan: The Power of a Socially Responsible Brand (Episode 189)

On this morning's WJR Business Beat, Jeff highlights several new studies that indicate the importance of building a purpose-driven brand. He then provides three expert tips for ways entrepreneurs and business owners can share their...

byStartupNation

March 9, 2021

Building a Sustainable Brand: Why Going Green is Good for Business

Today, consumers care more about where their products come from than ever before. With many brands reaping the rewards of a more socially and environmentally friendly approach, it’s time for startups to follow suit in...

byMatt Tilbrook

April 22, 2020

Vitamin B (for Business): The Difference Between Having a Job and Having a Business

The following excerpt is from “Vitamin B (For Business),” written by Petra Coach founder and CEO, Andy Bailey. For more information, visit petracoach.com/vitamin-b. The B vitamin is essential for the health of your brain, nervous...

byAndy Bailey

January 28, 2020

How to Start the Recruiting Process for Successful Hires

You’re ready to begin the hiring process and add team members to your startup. Congratulations! But where do you start? The answer to that question is critically important. Hiring the wrong team is a top...

byNad Elias

January 14, 2020

Making the Entrepreneurial Leap: The Wins, the Woes and Everything in Between

Starting your own business can sometimes seem like an unachievable pipe dream; something that will forever remain in the back of your mind as you struggle through a day job that you don’t enjoy. And...

byForrest Shinners

June 10, 2019

How to Develop Big Brand Impact on a Small Budget

Today’s marketing landscape looks an awful lot like a war zone. Consumers are barraged every moment of their waking hours with brands logos, taglines and jingles, all amidst the struggle to stand out. Companies masquerade...

byLaura Guillaume

May 20, 2019

How to Build a Brand and Tell Your Startup’s Story

The market today is saturated with brands. So, how do you create a one that stands out from the crowd? Building a solid foundation and crafting a compelling story for your brand will not only...

byNikki Richard

March 25, 2019

Culture Predictions: How to Build an Award-Winning Startup Culture

While every organization works hard toward meeting its business objectives, this year we will see workplaces taking a greater interest in promoting work-life integration along with emphasizing employees’ pursuit of goals outside of the office....

byRobert Glazer

February 16, 2018

Former Apple Consultant Ken Segall on the Power of Simplicity [Book Excerpt]

Is there anyone in business who doesn’t recognize the power of simplicity? It’s an inescapable fact of life that human beings are attracted to simplicity and turned off by complexity. When I started my life...

byKen Segall

August 16, 2016