Browsing Tag


9 posts
earned media
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Why Now is the Right Time to Pursue Earned Media

The COVID-19 pandemic has slowed activity for small businesses nationwide, as social distancing and quarantine continues, and consumers’ wallets have taken a serious hit. But that does not mean that entrepreneurs should stop developing relationships with their customers, as ultimately, establishing a connection with those who purchase your goods and services will lead to their...
thought leaders
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4 Lessons From Social Media Thought Leaders to Help You Connect With Your Customers

The impact, success and revenue generated by leading social media influencers is astounding. The good news for aspiring entrepreneurs is, many of the skills and practices that successfully attract followers (who, ideally, become paying customers) are transferable and can be applied to your business. Thought leadership is a multi-billion dollar industry. And in one way...
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Moving Beyond Authenticity: The Next Step in Social Media Marketing

“Authenticity, for me, is doing what you promise, not ‘being who you are.’ It’s not, ‘say whatever is on your mind,’ either. Instead, I define it as, 'consistent emotional labor.'” - Seth Godin Authenticity has become a buzzword in modern social media marketing, and for good reason. The marketing culture we are moving out of...
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5 Reasons Why It’s Imperative to Immerse Yourself Into Your Target Industry

Startup culture loves big pictures and disruptive ideas. Not only is the ability to give a compelling pitch a necessary part of fundraising, but it’s also a boon to leadership. Setting that “North Star” with confidence helps teams and stakeholders align around a common vision and get to work. For all their usefulness, though, those...
business credibility
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How to Build Business Credibility With a Limited Budget

What drives consumers to a business? For many customers, brand and reputation are at the heart of their buying trends. But how do you evoke customer loyalty when you are just starting out? Your startup need to build business credibility, and building reliability takes time and money. Learn how to build business credibility for your...
Thought leadership
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Finding a Balance Between Thought Leadership and Content Marketing

In this tech-saturated age, customers have become skeptical about traditional advertising and marketing techniques, as they are seen as yet another attempt to sell them something. Equally, small businesses are finding that they aren’t generating enough leads or the cross-selling opportunities that they would like and, more importantly, are failing to open doors or start...
Thought leader
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7 Ways to Gain Credibility as a Thought Leader in Entrepreneurship

Standing out as the go-to expert in your field can be tough in today’s noisy world. However, there are some specific steps you can take to become known as a trusted thought leader in the world of entrepreneurship. Seven ways to gain credibility as a thought leader: Pick a niche Don’t try to be an...
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Reputation Management: 3 Tips for Establishing Credibility as a Startup

As a startup, you’re probably still gaining momentum in your industry and may not have the visibility your larger competitors have. They’ve been around longer, so it makes sense that they have a larger social media following and a bigger subscriber base. However, that doesn't automatically mean that they have a superior product. It just...