customer acquisition cost Archives

6 Performance Metrics Your Startup Should Track for Success

Revenue is an exciting and vital performance metric to track when starting a new business, but it’s not the only one an entrepreneur should be concerned with. While there are myriad metrics that experts across...

byMatt Shealy

August 28, 2019

Take These Essential Steps to Get Your First Subscription Box Sale

Subscription box businesses have become increasingly popular, following the massive success of some amazing brands like BarkBox, Butcher Box and about a thousand other problem solving companies that have made their mark while changing our...

byJosh Band

August 7, 2019

Why Transparency Should Be a Key Pillar of Your Business Strategy

As entrepreneurs, we all love a good challenge. If we didn’t, we wouldn’t bother trying to start a business in the first place. But starting a business is one thing, and bootstrapping one is another; especially...

byPeter Schroeder

August 17, 2018

7 Ways to Know if Your Content Marketing is Actually Working

I’ve talked a lot about content marketing and how to do it effectively. How do you actually know if all the time and money that you’re investing in content is actually paying off? The obvious measure...

byTyler Hakes

April 26, 2017

Top 2 Essential Strategies for Startup Revenue Growth

Perhaps the most fundamental question on every business owner's mind is, "How do I increase my revenue?" It's a question that can create anxiety, fuel determination or lead to even more questions. As plenty of...

byJustin E. Crawford

April 18, 2017

5 Ways to Integrate Content Into Your Existing Marketing Strategy

If you’ve gotten a start on your marketing strategy but haven’t quite figured out how content fits in, this article is for you. Many companies know they should or could get started with content marketing,...

byTyler Hakes

March 21, 2017