Browsing Tag

customer acquisition cost

6 posts
performance metrics
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6 Performance Metrics Your Startup Should Track for Success

Revenue is an exciting and vital performance metric to track when starting a new business, but it’s not the only one an entrepreneur should be concerned with. While there are myriad metrics that experts across the board will argue will justify your fantastic idea to potential investors, here are six time-tested metrics you should pay...
subscription box
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Take These Essential Steps to Get Your First Subscription Box Sale

Subscription box businesses have become increasingly popular, following the massive success of some amazing brands like BarkBox, Butcher Box and about a thousand other problem solving companies that have made their mark while changing our consumer buying habits. With the popularity of subscription boxes still on the rise, there is plenty of opportunity for interested entrepreneurs...
transparency
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Why Transparency Should Be a Key Pillar of Your Business Strategy

As entrepreneurs, we all love a good challenge. If we didn’t, we wouldn’t bother trying to start a business in the first place. But starting a business is one thing, and bootstrapping one is another; especially when competing against corporations with multi-million dollar budgets. While it may be a daunting challenge, it’s not an impossible one. In fact,...
Content marketing
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7 Ways to Know if Your Content Marketing is Actually Working

I’ve talked a lot about content marketing and how to do it effectively. How do you actually know if all the time and money that you’re investing in content is actually paying off? The obvious measure that most people use is traffic: website visits, sessions and pageviews. However, traffic on its own really doesn’t tell you...
revenue
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Top 2 Essential Strategies for Startup Revenue Growth

Perhaps the most fundamental question on every business owner's mind is, "How do I increase my revenue?" It's a question that can create anxiety, fuel determination or lead to even more questions. As plenty of research has shown, the health of your business impacts your personal health, quite literally. It's no wonder this topic stirs up...
marketing strategy
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5 Ways to Integrate Content Into Your Existing Marketing Strategy

If you’ve gotten a start on your marketing strategy but haven’t quite figured out how content fits in, this article is for you. Many companies know they should or could get started with content marketing, but they don’t necessarily see how the pieces fit together. The truth is that this kind of an integrated approach...