Founder Insights: Pocket FM CEO Reveals Winning Strategies
The truth of starting a business is that it’s hard. Reports show that over two-thirds of startups never…
Browsing Tag
customer behavior
10 posts
Beyond the Idea: Mapping Your Startup’s Path with the Business Model Canvas
The Business Model Canvas (BMC) is a valuable tool for businesses of all sizes, and I found it…
3 Trends in Dining (and Takeout) that Restaurants Need to Know
Restaurants are roaring ahead in 2024, following a strong 2023, with the National Restaurant Association forecasting more than…
Leveraging Behavioral Economics to Craft Irresistible Sales Offers
Brand leaders wanting to grow their businesses should turn to consumer behavior to create sales offers their audience…
3 Steps to Pivot Your Business for the Long-Term During and After COVID-19
We’re past the initial pivot stories involving the pandemic, in which vodka makers turned to developing hand sanitizer,…
5 Reasons for Shopping Cart Abandonment (and How to Reduce it)
Online shopping has been a convenient commerce alternative for a little over the past two decades, and as…
How to Successfully Define and Grow a Niche Brand
You’ve got a business idea but it’s, well, kind of niche. Maybe it’s so niche that you’re not…
Activating on Ideas to Build Your Startup’s Products and Ventures
The following is excerpted from “Born to Build: How to Build a Thriving Startup, A Winning Team, New…
IoT is Changing the Business Model From Freemium to Barter
For service-based businesses like software providers, getting customers can be tricky. Before people commit to a monthly subscription…
5 Ways to Integrate Content Into Your Existing Marketing Strategy
If you’ve gotten a start on your marketing strategy but haven’t quite figured out how content fits in,…