Browsing Tag

customer behavior

6 posts
COVID-19 pivot
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3 Steps to Pivot Your Business for the Long-Term During and After COVID-19

As 2021 approaches, we’re past the initial pivot stories, in which vodka makers turned to developing hand sanitizer, and clothing companies began producing face masks on the side. These were, of course, smart and applaudable pivots that helped companies survive while aiding the greater good. However, most of these were short-term adjustments. The long-term pivoting...
shopping cart abandonment
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5 Reasons for Shopping Cart Abandonment (and How to Reduce it)

Online shopping has been a convenient commerce alternative for a little over the past two decades, and as many retailers in the past months have had to temporarily close their stores due to COVID-19, the investment retailers have put into their e-commerce operations stands to pay off. For those startup retailers hoping to boost their...
niche
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How to Successfully Define and Grow a Niche Brand

You’ve got a business idea but it’s, well, kind of niche. Maybe it’s so niche that you’re not sure where you’ll find customers, or if it’s even a sustainable idea at all. Never fear. We’re living in the golden age of startups, and there’s no such thing as “too niche.” It’s never been easier for...
freemium
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IoT is Changing the Business Model From Freemium to Barter

For service-based businesses like software providers, getting customers can be tricky. Before people commit to a monthly subscription for a service, they need to try the product to make sure it meets their unique needs. This demand gave birth to the freemium model, where customers are given a trial period (typically 30 days or longer)...
marketing strategy
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5 Ways to Integrate Content Into Your Existing Marketing Strategy

If you’ve gotten a start on your marketing strategy but haven’t quite figured out how content fits in, this article is for you. Many companies know they should or could get started with content marketing, but they don’t necessarily see how the pieces fit together. The truth is that this kind of an integrated approach...