Browsing Tag
customer behavior
6 posts
3 Steps to Pivot Your Business for the Long-Term During and After COVID-19
We’re past the initial pivot stories involving the pandemic, in which vodka makers turned to developing hand sanitizer, and clothing companies began producing face masks on the side. These were, of course, smart and applaudable...
5 Reasons for Shopping Cart Abandonment (and How to Reduce it)
Online shopping has been a convenient commerce alternative for a little over the past two decades, and as many retailers in the past months have had to temporarily close their stores due to COVID-19, the...
How to Successfully Define and Grow a Niche Brand
You’ve got a business idea but it’s, well, kind of niche. Maybe it’s so niche that you’re not sure where you’ll find customers, or if it’s even a sustainable idea at all. Never fear. We’re...
Activating on Ideas to Build Your Startup’s Products and Ventures
The following is excerpted from "Born to Build: How to Build a Thriving Startup, A Winning Team, New Customers and Your Best Life Imaginable" by Jim Clifton and Sangeeta Badal, Ph.D. Copyright 2018 Gallup, Inc....
IoT is Changing the Business Model From Freemium to Barter
For service-based businesses like software providers, getting customers can be tricky. Before people commit to a monthly subscription for a service, they need to try the product to make sure it meets their unique needs....
5 Ways to Integrate Content Into Your Existing Marketing Strategy
If you’ve gotten a start on your marketing strategy but haven’t quite figured out how content fits in, this article is for you. Many companies know they should or could get started with content marketing,...