Browsing Tag
customer personas
7 posts
5 Ways to Revitalize Your Sales Efforts During Tough Times
Right now, entrepreneurs and small business owners are likely getting in their own way when it comes to sales, whether from fearing the future or feeling like their offerings are no longer relevant or important. If you’ve lost a few clients or opportunities due to COVID-19, you might lack confidence and assume that now isn’t...
Making Business Connections in the Digital Age: Tips for Networking Offline
More and more, business owners are finding ways to make money online and monetize their audiences. It is undisputed that having an online presence in today’s digital world is a must, and a part of that presence is social credibility that can be used to convert followers into sales. However, an online presence is only...
What Does it Take to Run a Successful Marketing Campaign?
What are your startup's goals for Q3 and Q4 of this year? Realizing any of them requires marketing greatness — and marketing greatness requires a plan. Today’s marketing world requires a new expertise and familiarity with digital tools and online platforms. Let’s take a look at six of the components of a successful startup marketing...
How to Make Your Holiday Content Marketing Stand Out
For many businesses, Q4 is the biggest sales season of the year. You may bring in more business in the final weeks of the year than you do at any other time. Even if you haven’t done much seasonal or holiday marketing in the past, competition is going to be fierce this year, so any...
Why Market Research and Competitor Analysis are Essential When Starting Up
As the saying goes, “knowledge is power,” and getting the right information about your market, its competitors and those all-important customers is vital throughout the lifetime of your company. For startups in particular, hitting the ground running is necessary in today’s fast-paced, demanding marketplace. Whether you are new to your field, or a veteran with...
3 Business Name Disasters and How You Can Avoid Them
Congratulations! You’ve finally had that brilliant business idea, and are beginning the process to catapult your startup to international success. Now, the main obstacle standing between you and millions in VC funding is a business name that perfectly encapsulates your startup’s vision. Three big business name disasters While you may be tempted to settle on the first...
5 Steps for Building a Simple Content Marketing Framework
The year 2017 is now underway and many startups are looking for new ways to bolster growth and increase engagement within their communities. We’ve seen time and time again that content marketing is an approach that can create long-term value for a brand and serve the needs of a business. But if you’re new to content...