customer personas Archives

5 Ways to Revitalize Your Sales Efforts During Tough Times

Right now, entrepreneurs and small business owners are likely getting in their own way when it comes to sales, whether from fearing the future or feeling like their offerings are no longer relevant or important....

bySarah Baier

November 12, 2020

Making Business Connections in the Digital Age: Tips for Networking Offline

More and more, business owners are finding ways to make money online and monetize their audiences. It is undisputed that having an online presence in today’s digital world is a must, and a part of...

byLauren Marsicano

December 20, 2019

What Does it Take to Run a Successful Marketing Campaign?

What are your startup's goals for Q3 and Q4 of this year? Realizing any of them requires marketing greatness — and marketing greatness requires a plan. Today’s marketing world requires a new expertise and familiarity...

byLexie Lu

May 17, 2019

How to Make Your Holiday Content Marketing Stand Out

For many businesses, Q4 is the biggest sales season of the year. You may bring in more business in the final weeks of the year than you do at any other time. Even if you...

bySusan Guillory

December 6, 2018

Why Market Research and Competitor Analysis are Essential When Starting Up

As the saying goes, “knowledge is power,” and getting the right information about your market, its competitors and those all-important customers is vital throughout the lifetime of your company. For startups in particular, hitting the...

byAngela Bradbury

September 10, 2017

3 Business Name Disasters and How You Can Avoid Them

Congratulations! You’ve finally had that brilliant business idea, and are beginning the process to catapult your startup to international success. Now, the main obstacle standing between you and millions in VC funding is a business...

byGrant Polachek

June 1, 2017

5 Steps for Building a Simple Content Marketing Framework

The year 2017 is now underway and many startups are looking for new ways to bolster growth and increase engagement within their communities. We’ve seen time and time again that content marketing is an approach that...

byTyler Hakes

February 1, 2017