Email’s Not Dead
08 Jun 2015
Your email messages need to show your readers that you know who they are and that you understand their pain points. Do they?
It’s Not Easy Letting the Big Fish Go.
15 Jun 2007
Things are still hoppin’, as you can tell by my lack of posts. My 5-y-o son just graduated from preschool, so he’s home full time now. My 2-y-o son is...Read More
Personalizing your messages
03 May 2007
Mass communication tools help any organization spread their message with lightning speed. As small business owners, we can communicate with clients across the globe. Our messages can be heard in...Read More
HTML, plain-text or both?
24 Apr 2007
In the late 90s when the majority of web surfers used Prodigy, CompuServe and AOL, every email was formatted as plain-text. AOL 5.0 brought rich-text messages that allowed a user...Read More
Maximizing the power of your subject lines
19 Apr 2007
Last time I talked about using a consistent ‘From’ name and address for your messages. I explained the importance of maintaining a recognizable identity with your customers. In my experience,...Read More
Five steps to a successful permission-based email campaign
12 Apr 2007
Last time, I talked about spam and how to avoid falling into the bulk folder. The trick is to make sure your email campaigns are entirely permission-based. You can do...Read More
Email marketing tips 1-5
04 Mar 2007
Here are email marketing tips 1-5 for this week: #5 Be consistent with your sending frequency. Pick a schedule, whether it is weekly, bi-weekly, or monthly and as often as...Read More
The Top Ten Email Marketing Tips
22 Feb 2007
Let’s begin with the most important information first. Here is a Top 10 Countdown on the important tips for anyone managing the email marketing process from my perspective. Tips Five...Read More
Email marketing #1 choice for pre-Holiday eCommerce rush
22 Aug 2006
eCommerce companies banking on garnering a strong holiday sales season are planning on utilizing email marketing as their first choice strategy to drive sales. This is according to the latest...Read More
