lifetime value Archives

How to Calculate and Use Your Customer Lifetime Value to Increase Sales

The headlines continue getting worse and worse for the retail sector, as the rate of retail closures now more than doubles that of new store openings in the U.S. Despite these and other concerns, though,...

byMonica Eaton-Cardone

September 25, 2019

4 Powerful Reasons Why You Should Offer a Subscription Service

Building and running a successful business is tough. You’ve got to have a solid strategy, an amazing offering and a strong team to help you hit the market hard. And while advancements in tech and...

byPJ Taei

September 4, 2019

6 Performance Metrics Your Startup Should Track for Success

Revenue is an exciting and vital performance metric to track when starting a new business, but it’s not the only one an entrepreneur should be concerned with. While there are myriad metrics that experts across...

byMatt Shealy

August 28, 2019

7 Ways to Generate Fresh Leads for Your E-Commerce Company

We'll assume you've already read up on the basics of running an online store. In this article, we’ll cover strategies you can implement within your e-commerce store that are proven to increase revenue. These tips...

byNico Prins

August 14, 2019

Take These Essential Steps to Get Your First Subscription Box Sale

Subscription box businesses have become increasingly popular, following the massive success of some amazing brands like BarkBox, Butcher Box and about a thousand other problem solving companies that have made their mark while changing our...

byJosh Band

August 7, 2019

How Much Budget Should You Allocate to Marketing Your Business?

Knowing how much to spend on marketing can be difficult, especially if you’re a startup with no historical data on which to base your decision. With so many diverse ways available to reach your audience...

byKeith Tully

April 19, 2018

5 Money Questions Every Startup Needs to Answer

“Why do some startups fail?” In startup circles, this question is as common as “Why is the sky blue?” Common sense prevailing, one of the main reasons startups fail is that they run out of...

byMichelle Mire

April 17, 2018

5 Best Practices for Proving Marketing ROI

The first quarter is coming to a close, so it’s time to begin evaluating your marketing performance to determine what areas have been most successful and which should be budgeted for in the upcoming year....

byMeg Goodman

March 30, 2018

The Best Customer Retention Strategies for Small Business Owners

Getting new customers and convincing your current customers to stay loyal is a major challenge for many small businesses. Gaining new customers is expensive. It’s almost always better to use time and energy on customer...

byParker Davis

June 4, 2017