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Marketing
244 posts
5 Steps to Creating a Successful Holiday Email Campaign
A good holiday email campaign can help boost your last quarter sales, but you need a strategy before…
Make a Splash With Your Startup on Small Business Saturday (and Beyond)
If you just started a business, you might be looking for ways to get your name out in…
10 Creative Newsletter Ideas to Engage Your Customers
Zero engagement. Zero read time. Zero conversion. That’s probably how you lose customers if you send humdrum, uninteresting…
Tips For Startups: Best Ways To Increase Your Sales
Hey there, hustlers, solopreneurs, and even family-run businesses! If you’re looking to fire up your startup sales, you’re…
Selling on Shopify: Tips & Best Practices
In recent years, Shopify has emerged as one of the leading e-commerce platforms, offering businesses of all sizes…
6 Key Metrics For a Successful Giveaway Campaign
Giveaway campaigns can be a game-changer for your brand. They’re a dynamic way to boost your visibility, engage…
Three Branding Strategies That Made Nutella a Business Success
With the hazelnut-based spread Nutella turning 60 years old in 2024, it’s worth taking a minute to look…
Let ‘em Know. How Niche Startups Find Value in Press Releases.
You might think that in 2024 that press releases are from a bygone era of broadsheet newspapers, desk…
How to Build a Brand for the Modern Consumer
Think about the companies that come to your mind when someone asks you what brands you like. Ask…
Putting Money Where Our Mouth is: Going Big on an Ultra-Premium Domain
A domain name is a piece of online real estate and, like the location and design of a…
6 Inexpensive T-Shirt Marketing Strategies for Your Business
One reason the global T-shirt market continues to grow is not just soaring demand. It’s also because a…
What is Product Positioning? 5 Easy Steps to Boost Sales Performance
Product positioning is a crucial marketing technique. Without it, you can end up having a product that doesn’t…
Value Proposition Tips: How to Communicate Your Selling Points Quickly and Effectively
Boosting sales on your website isn’t merely about having a fantastic product in your offer. It’s just as…
5 Techniques to Help You Win that RFP. (Forget the Font.)
What makes a great RFP? Responding to a Request for Proposal (RFP) can be a long and painful…
How to Use AI Copilot to Create a Marketing Strategy
Whether you’re a startup striving for visibility or an established business, the challenge of getting your products and…
The Power of Purpose-driven Marketing: Building Authentic Brands
There’s more to a business than simply its profits. In all likelihood, you started your company because you…
3 Marketing Mistakes New Brands Make That Turn Audiences Off
Creating a marketing plan is one of the most overlooked strategies a new business owner will focus on,…
Maximizing SEM Impact Without Breaking the Bank
Search Engine Marketing (SEM) can be a powerful tool for businesses of all sizes. By leveraging the power…
How to Grow Your Business By Writing a Book
Writing a book for your business can help expand your influence–these titles are just a few prime examples–because…