marketing automation Archives

This Entrepreneur Shares Key Takeaways from Launching Her Direct-to-Consumer E-Commerce Brand

As a child, I watched my mother’s generation attempt direct-to-consumer business in a, shall we say, clunky fashion. They held Tupperware parties and loaded up the car with Avon deliveries. Before I knew what direct-to-consumer...

byBrandine Strand

May 11, 2022

How to Use CRM and Marketing Automation to Improve Your Scalability

Automation has become a business essential. For entrepreneurs looking to grow their business, the question always is, “How can I work smarter, not harder?” That’s where the power of marketing automation and your customer relationship...

byMatt Buchanan

October 27, 2021

The Value of Integrating Marketing Automation with Email Marketing

Email marketing is one of the strongest and most efficient ways to reach your customers. In fact, the average person checks their email about 15 times per day. With an estimated 293.6 billion emails anticipated...

byJohn Oechsle

October 14, 2019

The Power of Personalization and Automation in Email Marketing

Email personalization has come a long way. In the early days of email marketing, it was enough to simply send an email in order to get results. Today, the shotgun approach doesn’t work. Research shows...

bySimon Grabowski

May 3, 2019

Take Your Startup’s Marketing Automation Further with AI

It’s been said that artificial intelligence (AI) is the future, but I’d argue that AI is very much a thing of the here and now. It’s playing an increasingly significant role in marketing efforts, and...

byJohn Oechsle

April 18, 2019

Here’s Your Roadmap to Success as a Solopreneur

Oftentimes, the stereotype of the solopreneur is like that of the starving artist. You’re eking out a living, existing on ramen and chips. Sounds familiar, right? You’re interested in making an impact now—otherwise, you wouldn’t be...

byDaniel Matthews

August 12, 2018

5 Marketing Efforts You Need to Implement to Remain Competitive

With a never-ending flow of new marketing ideas and innovations, it’s easy to jump on a trend too quickly without taking the right steps for proper execution. Marketing success in the new year is all...

byMeg Goodman

January 15, 2018

4 High-Impact Business Investments You Can Make With Your Tax Refund

Very soon, more than 80 percent of the 50 million Americans who filed federal taxes will receive their average tax refund of just over $3,000. Many view this as an opportunity to splurge. If you run...

byMike Lazzaro

May 17, 2017