How to Build a Brand with Purpose
A good brand helps with recognition, but a great brand resonates with purpose. Without a handle on purpose,…
Browsing Tag
marketing to millennials
8 posts
8 Best Practices for Marketing to Millennials
Have you ever wondered why marketers are so obsessed with millennials? It turns out that there are a…
The Marketing Tactic to Win Over Millennial Consumers
People are often surprised to hear that millennials are using coupons at a faster clip rate than older…
How to Optimize E-Commerce for Millennials
Millennials are highly interested in great deals, experiences and ethical business practices. When it comes to the latter,…
3 Key Elements of a Content Marketing Strategy That Builds Trust
A few weeks ago, I was hired as a content marketing consultant for a FinTech company that is…
4 Ways Millennials Can Build Personal Brands For Themselves
Personal brands are all the rage these days. Kim Kardashian makes millions of dollars off her name, YouTubers…
What You Need to Know About Millennial Consumers
Millennial consumers are now the largest population in the U.S. Also referred to as echo boomers, these children…
Marketing to Younger Consumers: Q&A with Fuse’s Issa Sawabini
Forbes has dubbed 2016 the year of the millennial consumer. Large and small companies hope to gain the…