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marketing to millennials

8 posts
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How to Build a Brand with Purpose

A good brand helps with recognition, but a great brand resonates with purpose. Without a handle on purpose, it is difficult for potential customers to connect with a business. Building a brand with purpose is...
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How to Optimize E-Commerce for Millennials

Millennials are highly interested in great deals, experiences and ethical business practices. When it comes to the latter, a majority of millennials are willing to pay more for products from brands that prioritize sustainability. Even...
Millennial consumers
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What You Need to Know About Millennial Consumers

Millennial consumers are now the largest population in the U.S. Also referred to as echo boomers, these children and grandchildren of the Baby Boomer generation are decidedly different than their parents in many ways. Below are...