Browsing Tag

marketing to millennials

8 posts
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How to Build a Brand with Purpose

A good brand helps with recognition, but a great brand resonates with purpose. Without a handle on purpose, it is difficult for potential customers to connect with a business. Building a brand with purpose is a difficult, yet vital, task. Research shows that in today’s digitally driven world, brands will only succeed if they have...
marketing millennials
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8 Best Practices for Marketing to Millennials

Have you ever wondered why marketers are so obsessed with millennials? It turns out that there are a few reasons: For one thing, there are a lot of millennials. According to this study, there are more millennials than baby boomers and three times as many as there are Gen Xers By 2020, the spending power of millennials...
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The Marketing Tactic to Win Over Millennial Consumers

People are often surprised to hear that millennials are using coupons at a faster clip rate than older generations. If your brand wants to tap into the massive buying power of the millennial generation, you need to think about how to use discounts to lure them your way. Keep reading for creative ways to market...
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How to Optimize E-Commerce for Millennials

Millennials are highly interested in great deals, experiences and ethical business practices. When it comes to the latter, a majority of millennials are willing to pay more for products from brands that prioritize sustainability. Even so, they’re hard to pin down. According to MergeIn, price is the No. 1 concern for millennials, which presents a...
Content marketing
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3 Key Elements of a Content Marketing Strategy That Builds Trust

A few weeks ago, I was hired as a content marketing consultant for a FinTech company that is creating an investment app for a very specific market with very specific needs. A couple of days after that, I was in Austin for a speaking engagement where I was brought in to explain what credit card...
Personal brands
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4 Ways Millennials Can Build Personal Brands For Themselves

Personal brands are all the rage these days. Kim Kardashian makes millions of dollars off her name, YouTubers like Jaclyn Hill have built small empires and bloggers like myself are getting paid to write, speak and teach. In fact, personal brands are so hot right now that “60 Minutes” recently had an episode about social...
Millennial consumers
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What You Need to Know About Millennial Consumers

Millennial consumers are now the largest population in the U.S. Also referred to as echo boomers, these children and grandchildren of the Baby Boomer generation are decidedly different than their parents in many ways. Below are the highlights shared at the 2016 International Franchising Association's annual event, which help to illustrate how millennials behave, and how...
younger consumers
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Marketing to Younger Consumers: Q&A with Fuse’s Issa Sawabini

Forbes has dubbed 2016 the year of the millennial consumer. Large and small companies hope to gain the attention of these younger consumers, but traditional strategies like TV or print ads may not work, since many of them stream videos and read news via social media. To help you understand the marketing preferences of this...