Browsing Tag
portfolio
13 posts
10 Tools to Kickstart Your Freelance Operation
Making the decision to freelance is a big one. It requires some serious determination, entrepreneurial spirit and a whole lot more that you might not have initially considered. Things like tax forms, software and a workflow are essential to being a freelancer, yet secondary to your primary duty. Whether it’s writing, editing, animating or designing, we...
This Author and Entrepreneur Wants You to Follow Your Most Dangerous Ideas
The following is excerpted from "The Middle Finger Project: Trash Your Imposter Syndrome and Live the Unf*ckwithable Life You Deserve" by Ash Ambirge, in agreement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Ash Ambirge, 2020. I never dreamed of starting my own business. (Because... business?). I...
How to Attract Fans to (and Keep Them Interested in) Your Products or Services
The following is excerpted from "Fanocracy: Turning Fans into Customers and Customers into Fans" by David Meerman Scott and Reiko Scott with permission of Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © David Meerman Scott and Reiko Scott, 2020. What is it about being around other people...
This Thought Leader and #1 New York Times-Bestselling Author Shares Her Formula for Creativity
The following is excerpted from "Everything is Figureoutable" by Marie Forleo with permission of Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Marie Forleo, 2019. "The ancestor of every action is a thought." - Ralph Waldo Emerson Look around right now. No, really. Do it. Wherever you...
From Novel to the New Normal: Why Presenting Your Idea as Plain Vanilla is Powerful
The following is excerpted from "Flip the Script: Getting People to Think Your Idea Is Their Idea" by Oren Klaff, in agreement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Oren Klaff, 2019. Imagine you just created a new cold medicine, and you find it’s 35...
How to Engage the Right Customers at the Right Time
The following is excerpted from "The Messy Middle" by Scott Belsky, published by Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House, LLC. Copyright © 2018 by Scott Belsky. Contrary to logic, you don’t want to attract all of your customers right away. You want your first cohort of willing customers...
When Disruption Backfires: My Adventures Saving Startups From Death by Politics
The following is excerpted from "The Fixer: My Adventures Saving Startups from Death by Politics" by Bradley Tusk with permission of Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Bradley Tusk, 2018. "It’s gonna be huge,” the tech evangelists on my team argued. “It’s never going to...
Creative Partnerships: Providing Connection, Support and Community
The following is excerpted from "An Audience of One: Reclaiming Creativity for Its Own Sake" by Srinivas Rao, published on August 7, 2018 by Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House, LLC. Copyright © 2018 by Srinivas Rao. Creative partners: two-person teams One of the great myths of creativity is...
Want Your Business to Run Itself? Start by Building a Balanced Team
The following is excerpted from "Clockwork: Design Your Business to Run Itself" by Mike Michalowicz with permission of Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Mike Michalowicz, 2018. Nicole Wipp is an attorney who runs her own firm in Milford, Michigan, about 45 minutes outside of...
How to Build a Compelling Narrative for Your Startup
The following is excerpted from "Regulatory Hacking: A Playbook for Startups" by Evan Burfield with J.D. Harrison with permission of Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Evan Burfield, 2018. Narrative If you ask enough startup founders to tell you their stories, you’ll begin to pick...
Dream Teams: Working Together Without Falling Apart
In the early days of a startup’s journey, partnerships are often crucial. Teaming up with companies that have what you don’t yet—credibility and customers—can be one of the best ways to get your company on the map. Later on in the journey, acquiring other companies—or being acquired yourself—is often the thing that we want to...
Building a Successful Business Using the New Subscription Economy
The following is excerpted from "Subscribed: Why the Subscription Model Will Be Your Company’s Future—and What to Do About It" by Tien Tzuo with permission from Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Tien Tzuo, 2018. All you can fly We all know what flying is...
Moz Founder and Former CEO Rand Fishkin Shares Startup Cheat Code
Living the lives of your customers and their influencers is a startup cheat code Excerpted from "Lost and Founder: A Painfully Honest Field Guide to the Startup World" by Rand Fishkin, in agreement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Rand Fishkin, 2018. I thought...