portfolio Archives

10 Tools to Kickstart Your Freelance Operation

Making the decision to freelance is a big one. It requires some serious determination, entrepreneurial spirit and a whole lot more that you might not have initially considered. Things like tax forms, software and a...

byKim Walsh

April 6, 2020

This Author and Entrepreneur Wants You to Follow Your Most Dangerous Ideas

The following is excerpted from "The Middle Finger Project: Trash Your Imposter Syndrome and Live the Unf*ckwithable Life You Deserve" by Ash Ambirge, in agreement with Portfolio, an imprint of Penguin Publishing Group, a division...

byAsh Ambirge

February 18, 2020

How to Attract Fans to (and Keep Them Interested in) Your Products or Services

The following is excerpted from "Fanocracy: Turning Fans into Customers and Customers into Fans" by David Meerman Scott and Reiko Scott with permission of Portfolio, an imprint of Penguin Publishing Group, a division of Penguin...

byDavid Meerman Scott

January 7, 2020

This Thought Leader and #1 New York Times-Bestselling Author Shares Her Formula for Creativity

The following is excerpted from "Everything is Figureoutable" by Marie Forleo with permission of Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Marie Forleo, 2019. "The ancestor...

byMarie Forleo

October 15, 2019

From Novel to the New Normal: Why Presenting Your Idea as Plain Vanilla is Powerful

The following is excerpted from "Flip the Script: Getting People to Think Your Idea Is Their Idea" by Oren Klaff, in agreement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random...

byOren Klaff

August 20, 2019

How to Engage the Right Customers at the Right Time

The following is excerpted from "The Messy Middle" by Scott Belsky, published by Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House, LLC. Copyright © 2018 by Scott Belsky. Contrary to...

byScott Belsky

October 2, 2018

When Disruption Backfires: My Adventures Saving Startups From Death by Politics

The following is excerpted from "The Fixer: My Adventures Saving Startups from Death by Politics" by Bradley Tusk with permission of Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC....

byBradley Tusk

September 18, 2018

Creative Partnerships: Providing Connection, Support and Community

The following is excerpted from "An Audience of One: Reclaiming Creativity for Its Own Sake" by Srinivas Rao, published on August 7, 2018 by Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random...

bySrinivas Rao

September 4, 2018

Want Your Business to Run Itself? Start by Building a Balanced Team

The following is excerpted from "Clockwork: Design Your Business to Run Itself" by Mike Michalowicz with permission of Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Mike...

byMike Michalowicz

August 21, 2018

How to Build a Compelling Narrative for Your Startup

The following is excerpted from "Regulatory Hacking: A Playbook for Startups" by Evan Burfield with J.D. Harrison with permission of Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright...

byEvan Burfield

July 10, 2018

Dream Teams: Working Together Without Falling Apart

In the early days of a startup’s journey, partnerships are often crucial. Teaming up with companies that have what you don’t yet—credibility and customers—can be one of the best ways to get your company on...

byShane Snow

June 12, 2018

Building a Successful Business Using the New Subscription Economy

The following is excerpted from "Subscribed: Why the Subscription Model Will Be Your Company’s Future—and What to Do About It" by Tien Tzuo with permission from Portfolio, an imprint of Penguin Publishing Group, a division...

byTien Tzuo

June 5, 2018

Moz Founder and Former CEO Rand Fishkin Shares Startup Cheat Code

Living the lives of your customers and their influencers is a startup cheat code Excerpted from "Lost and Founder: A Painfully Honest Field Guide to the Startup World" by Rand Fishkin, in agreement with Portfolio,...

byRand Fishkin

April 24, 2018