Browsing Tag

portfolio

13 posts
freelance
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10 Tools to Kickstart Your Freelance Operation

Making the decision to freelance is a big one. It requires some serious determination, entrepreneurial spirit and a whole lot more that you might not have initially considered. Things like tax forms, software and a workflow are essential to being a freelancer, yet secondary to your primary duty. Whether it’s writing, editing, animating or designing, we...
middle finger project
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This Author and Entrepreneur Wants You to Follow Your Most Dangerous Ideas

The following is excerpted from "The Middle Finger Project: Trash Your Imposter Syndrome and Live the Unf*ckwithable Life You Deserve" by Ash Ambirge, in agreement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Ash Ambirge, 2020. I never dreamed of starting my own business. (Because... business?). I...
customers scott belsky
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How to Engage the Right Customers at the Right Time

The following is excerpted from "The Messy Middle" by Scott Belsky, published by Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House, LLC. Copyright © 2018 by Scott Belsky. Contrary to logic, you don’t want to attract all of your customers right away. You want your first cohort of willing customers...
The Fixer Bradley Tusk
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When Disruption Backfires: My Adventures Saving Startups From Death by Politics

The following is excerpted from "The Fixer: My Adventures Saving Startups from Death by Politics" by Bradley Tusk with permission of Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Bradley Tusk, 2018. "It’s gonna be huge,” the tech evangelists on my team argued. “It’s never going to...
creative partnerships
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Creative Partnerships: Providing Connection, Support and Community

The following is excerpted from "An Audience of One: Reclaiming Creativity for Its Own Sake" by Srinivas Rao, published on August 7, 2018 by Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House, LLC. Copyright © 2018 by Srinivas Rao. Creative partners: two-person teams One of the great myths of creativity is...
clockwork team
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Want Your Business to Run Itself? Start by Building a Balanced Team

The following is excerpted from "Clockwork: Design Your Business to Run Itself" by Mike Michalowicz with permission of Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Mike Michalowicz, 2018. Nicole Wipp is an attorney who runs her own firm in Milford, Michigan, about 45 minutes outside of...
regulatory hacking narrative
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How to Build a Compelling Narrative for Your Startup

The following is excerpted from "Regulatory Hacking: A Playbook for Startups" by Evan Burfield with J.D. Harrison with permission of Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Evan Burfield, 2018. Narrative If you ask enough startup founders to tell you their stories, you’ll begin to pick...
dream teams
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Dream Teams: Working Together Without Falling Apart

In the early days of a startup’s journey, partnerships are often crucial. Teaming up with companies that have what you don’t yet—credibility and customers—can be one of the best ways to get your company on the map. Later on in the journey, acquiring other companies—or being acquired yourself—is often the thing that we want to...
subscription
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Building a Successful Business Using the New Subscription Economy

The following is excerpted from "Subscribed: Why the Subscription Model Will Be Your Company’s Future—and What to Do About It" by Tien Tzuo with permission from Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Tien Tzuo, 2018. All you can fly We all know what flying is...
rand fishkin
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Moz Founder and Former CEO Rand Fishkin Shares Startup Cheat Code

Living the lives of your customers and their influencers is a startup cheat code Excerpted from "Lost and Founder: A Painfully Honest Field Guide to the Startup World" by Rand Fishkin, in agreement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Rand Fishkin, 2018. I thought...