Browsing Tag
press release
7 posts
6 Mistakes Entrepreneurs Make When Vying for Media Coverage (and How to Fix Them)
Positive media coverage can be a very valuable asset for your company. To put it simply, it’s free advertising. However, garnering coverage can be a challenge if you aren’t making the right moves. StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here Here are six reasons why your startup may not...
So, You’ve Got an Incredible Invention… Now What?
It's taken weeks, months, maybe even years to conceptualize and perfect your extraordinary invention. You know it's a game-changer. Your creation is ready for the world, and you can't wait to unleash it. So, now what? The creative process is one thing; the business side is an entirely different animal. Don't worry. As an entrepreneur,...
The Best Ways to Get Affordable Publicity for Your Side Hustle
Your side hustle is doing amazing things, but you haven’t been nominated for any awards, profiled in a major magazine or featured in a TV show segment. What gives? If you take a look back at your media initiatives, you might have already found your answer. Maybe you don’t have a public relations firm or...
4 Elements of a Great Personal Brand
I’ve been in the online marketing space in some way since 2010. I had a blog before it was cool to have one, so I’ve seen the transition online from people having personal blogs to creating a personal brand. I’ve also gone through this transition myself. I’ve spent much of the last couple of years...
Press Release: How to Write One That Will Get Published
There’s something exciting happening with your business, and you want to tell the world. That’s great, congratulations! But before you sit down to hammer out a press release, consider this: editors and journalists are flooded with them every day. If yours doesn’t immediately stand out, it won’t get read, let alone published. These tips will help you...
How to Be a Reporter’s Favorite News Source
As a writer for StartupNation as well as Fast Company and Entrepreneur, I get a lot of emails and press releases from small-business owners and publicists hoping to get some press. Some are great but unfortunately most are not, and my delete key often gets a workout as I review my inbox. Then there are...
How To Always Be On “GARD” For PR Success
If you are on a bootstrap marketing budget and looking for do-it-yourself publicity, you need to be on "GARD" for media opportunities that can catapult your brand to the next level. In this video, I explain the "do it yourself" system that has helped me garner media features from such outlets as USA Today, E!...