press release Archives

How to Write a Press Release Editors Won’t Toss

You think your company news is a big deal but will an editor feel the same way? Getting your press release published for free online in a newspaper or other media isn’t a sure thing....

byShelley Grieshop

May 4, 2022

6 Mistakes Entrepreneurs Make When Vying for Media Coverage (and How to Fix Them)

Positive media coverage can be a very valuable asset for your company. To put it simply, it’s free advertising. However, garnering coverage can be a challenge if you aren’t making the right moves. StartupNation exclusive...

byAmanda Triest

June 2, 2021

So, You’ve Got an Incredible Invention… Now What?

It's taken weeks, months, maybe even years to conceptualize and perfect your extraordinary invention. You know it's a game-changer. Your creation is ready for the world, and you can't wait to unleash it. So, now...

byJanet Ashforth

February 27, 2020

The Best Ways to Get Affordable Publicity for Your Side Hustle

Your side hustle is doing amazing things, but you haven’t been nominated for any awards, profiled in a major magazine or featured in a TV show segment. What gives? If you take a look back...

byDeborah Sweeney

September 13, 2017

4 Elements of a Great Personal Brand

I’ve been in the online marketing space in some way since 2010. I had a blog before it was cool to have one, so I’ve seen the transition online from people having personal blogs to...

byAmanda Abella

April 28, 2017

Press Release: How to Write One That Will Get Published

There’s something exciting happening with your business, and you want to tell the world. That’s great, congratulations! But before you sit down to hammer out a press release, consider this: editors and journalists are flooded with...

byEmily Friedel

November 9, 2016

How to Be a Reporter’s Favorite News Source

As a writer for StartupNation as well as Fast Company and Entrepreneur, I get a lot of emails and press releases from small-business owners and publicists hoping to get some press. Some are great but...

byStephanie Vozza

September 15, 2014

How To Always Be On “GARD” For PR Success

If you are on a bootstrap marketing budget and looking for do-it-yourself publicity, you need to be on "GARD" for media opportunities that can catapult your brand to the next level. In this video, I...

byHeather Schuck

March 31, 2009