Product Development Archives

The Right Partners Will Limit Risks During All Stages of Product Development

Any business leader knows that the success or failure of your organization largely depends on the value your product or service brings to your customers. Particularly for budget-conscious startups and entrepreneurs that have a great...

byKevin Bailey

April 13, 2022

A Step-By-Step Guide to Writing a Killer Business Plan

A business plan is as important to a new business as a map is to a ship, or blueprints are to an architect. A written business plan will guide your actions and keep you focused...

byMeredith Wood

October 5, 2021

Building a Mobile App? Here’s Why an MVP Will Benefit Your Business in the Long Run

If you’re an entrepreneur with a fantastic new product or service, there’s often nothing more tempting than wanting to release it into the world in its full glory. But, from a business perspective, this is...

byKrzysztof Bogacz

January 18, 2021

5 Common Obstacles to Overcome When Launching a New Product

Launching a new, physical product is definitely challenging. You probably know there are a lot of obstacles to bringing a new product to market, but what are they exactly? And more importantly, how do you...

byJohn Teel

July 17, 2019

Former CMO of Chick-fil-A on Innovating to Maintain Brand Relevance

The following excerpt is from "Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand" by Steve Robinson. Innovation has always been key to Chick-fil-A’s success, beginning with the creation of the...

bySteve Robinson

July 2, 2019

How to Protect Your Products in a Competitive Market

Startups thrive on innovation and disruption, finding new ways to tackle challenges and devise solutions. However, many new businesses don’t have a strong understanding of how to safeguard their innovations in highly competitive markets. This...

byMax Tang and Jim Hanifin

May 16, 2019

3 Ways to Build Marketing Into Your Startup’s Product

We’ve all heard of product development. When it comes to making an awesome product, there are numerous things to consider, from feature set to design and more. But in today’s digital world, there's another aspect...

byAndrew Lee Miller

April 25, 2019

Developing a New Product? Get an Outsider’s Opinion First

Startups and entrepreneurs creating innovative technologies are understandably protective of their processes and soon-to-be-released products. Giving away their competitive advantage would have devastating effects on their business. This secretive nature can result in a very...

byAmy Shim

October 5, 2018

The 5 Costs You’re Most Likely to Underestimate in Your Business Plan

One of the most important purposes of a business plan is to give you a clear understanding of your financial trajectory. However, without an accurate analysis, those projections can easily be misleading. Entrepreneurs often underestimate...

byLarry Alton

August 11, 2018

Dos and Don’ts for Successful Millennial Entrepreneurs

Building a business from the ground up is no easy task. As an entrepreneur, you have multiple hats to wear in addition to being the ideas guy (or gal). You need to know how to...

byMarcus Arkan

August 3, 2018

Make it Minimal and Marketable: How Startups Can Build Better Products

We’ve all heard the saying: faster, better or cheaper - pick two. It’s an unfortunate reality of every business, from startups to large enterprises. You can’t have it all. Especially when it comes to product...

byMing Chan

July 27, 2018

Activating on Ideas to Build Your Startup’s Products and Ventures

The following is excerpted from "Born to Build: How to Build a Thriving Startup, A Winning Team, New Customers and Your Best Life Imaginable" by Jim Clifton and Sangeeta Badal, Ph.D. Copyright 2018 Gallup, Inc....

byJim Clifton and Sangeeta Badal, Ph.D.

June 19, 2018

Treating Content Marketing Like a Product for Higher Conversions and More Sales

The landscape of content marketing is changing. While it still can be a cost-effective way to generate leads and sales, it’s getting tougher. Part of this is because of oversaturation; to put it bluntly, everyone...

byRuben Gamez

May 16, 2018

Entrepreneurs, is Your Product Fit For the Market?

As an entrepreneur, you may think that some of your ideas are pure gold. In these scenarios, it's easy to jump the gun and start planning your product's name, marketing campaigns, various features, etc. But...

byJustin E. Crawford

February 26, 2018

5 User Testing Mistakes That Even Experienced Startups Make

"We had a big idea and we freaking went for it," Kash Shaikh, Besomebody CEO, wistfully told the company's community earlier this year. The Boston-based business, Shaikh continued, would then shut its doors the very next day. It's...

byDarshan Mehta

September 21, 2017

Selling to Wal-Mart: The Do’s and the Dont’s

After returning from Bentonville last week, I realized what I had just done was the most exciting thing an inventor/entrepreneur could ever do. Walk the hallways of the buying office at the headquarters of Wal-Mart.......

byKim Babjak

June 29, 2011

Specialty Retail Entrepreneur Expo & Conference, You gotta go!

Want to start your specialty product business this year? Then you MUST attend the (SPREE) Specialty Retail Entrepreneur Expo & Conference. Be part of the world's largest event for the $12 billion specialty retail industry!...

byKim Babjak

March 16, 2011

Powerful Partnerships!

As a retail product expert, and working with the industry leaders in the field of placing products on retailer’s shelves (or on TV), I am honored to be partnering up with one of those industries experts -...

byKim Babjak

January 8, 2010

How to Tell if Your Product is Great

Product development is a crucial step in building a company that will produce top sales. Through the years, innovation has been at the core of creating successful business models or new products. The question you...

byRyan Allis

August 12, 2008