services Archives

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Productization of Services: 6 Tips, Best Practices and Examples

Transforming one-off services into proper products that you can brand, market and sell to clients can transform your business. That makes it sound simple, but the reality is quite different. The whole process can be...

byJessica Perkins

December 4, 2023

5 Questions to Ask Yourself Before Buying a Franchise

For someone with the financial capability, it might seem like a no-brainer to buy a franchise and capitalize on an opportunity. But the idea of stepping into the franchising world shouldn’t be taken lightly. Not...

byJustin E. Crawford

August 6, 2019

5 Ways Your Business Can Build Trust on Social Media

Modern consumers are cynical, so developing trust with customers can be a challenge for businesses. Trust is the sum of repeated and positive interactions. Fortunately, social media makes it easy to engage your audience in...

byKristen Herhold

June 21, 2019

Identify E-Commerce Market Gaps to Forge Success in a Digital World

When most people think of e-commerce, they imagine selling a physical product through an online platform. While many aspiring entrepreneurs find success doing just that, a growing number of companies are using e-commerce to deliver...

byBrian Hughes

April 20, 2019

Spread the Word: A Digital Content Marketing Strategy for Startups

As a new business owner, you have lots on your plate and very little time, let alone financial resources. Once you’ve started your business, you need to find your target customers and make them want...

byDan Goldstein

January 12, 2019

The Million-Dollar One-Person Business: How to Make Great Money as a Solopreneur

Many entrepreneurs assume that the key to business success is scalability. The more people you hire and the more hours you work, the more money you’ll earn and the bigger you’ll get. But that’s not...

bySusan Johnston Taylor

May 8, 2018

3 Ways to Sell More of Your Products and Services With the Traffic You Already Have

Most entrepreneurs think that, in order to sell more of their products and services, they need more traffic, more visitors, more page hits, to spend more money on advertising, etc. While I totally get it...

byHernan Vazquez

March 22, 2018

How to Monetize Your Podcast

People love podcasts; they’re consuming more of them each year, and the popularity of podcasts is expected to keep growing. The meteoric growth of podcast audiences over the past five years is attracting advertisers in...

byEmily Friedel

September 18, 2017

Better Customer Service Through Facebook Messenger Bots

In April 2016, Facebook announced at its F8 Developer Conference that the company was working on a stronger emphasis of its Messenger product to keep up with competing messaging apps on the market. Today, there are 900 million...

byMichael Pomposello

May 12, 2017

This Growth Hacker Shares Why You Should Price Your Startup Honestly

The advice no one tells you when you are running a startup: pricing will make or break your market position. Many small startups and solopreneurs have no idea how to price effectively. They think everyone...

byVin Clancy

April 13, 2017