Browsing Tag


9 posts
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5 Questions to Ask Yourself Before Buying a Franchise

For someone with the financial capability, it might seem like a no-brainer to buy a franchise and capitalize on an opportunity. But the idea of stepping into the franchising world shouldn’t be taken lightly. Not only do you need knowledge of the current business model and the industry itself, but the self-awareness to recognize whether...
social media
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5 Ways Your Business Can Build Trust on Social Media

Modern consumers are cynical, so developing trust with customers can be a challenge for businesses. Trust is the sum of repeated and positive interactions. Fortunately, social media makes it easy to engage your audience in meaningful ways at scale. According to research by Edelman, 39 percent of people are unlikely to build an emotional relationship...
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Identify E-Commerce Market Gaps to Forge Success in a Digital World

When most people think of e-commerce, they imagine selling a physical product through an online platform. While many aspiring entrepreneurs find success doing just that, a growing number of companies are using e-commerce to deliver services that support their customer’s digital needs, from improved cybersecurity to chatbot services and ad management support. For entrepreneurs who...
content marketing
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Spread the Word: A Digital Content Marketing Strategy for Startups

As a new business owner, you have lots on your plate and very little time, let alone financial resources. Once you’ve started your business, you need to find your target customers and make them want to buy from you. That’s where content marketing comes in. Digital marketing is said to be the great equalizer, where...
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How to Monetize Your Podcast

People love podcasts; they’re consuming more of them each year, and the popularity of podcasts is expected to keep growing. The meteoric growth of podcast audiences over the past five years is attracting advertisers in droves, and podcast advertising revenue is predicted to hit $500 million in 2020. Between devoted listeners and businesses looking for...
Facebook messenger
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Better Customer Service Through Facebook Messenger Bots

In April 2016, Facebook announced at its F8 Developer Conference that the company was working on a stronger emphasis of its Messenger product to keep up with competing messaging apps on the market.  Today, there are 900 million people per month using Facebook’s Messenger platform. It’s increasingly becoming used as a way for customers to instantly connect with...
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This Growth Hacker Shares Why You Should Price Your Startup Honestly

The advice no one tells you when you are running a startup: pricing will make or break your market position. Many small startups and solopreneurs have no idea how to price effectively. They think everyone is going to pay inflated rates. Who can blame them, when no one is educating them on how to price?...