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Seth Godin

13 posts
Seth Godin
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Seth Godin Talks Creativity and How to Find Your Passion

In his newest book, “The Practice: Shipping Creative Work,” author and entrepreneur Seth Godin provides the roadmap for all creative people seeking to implement change in the world through their work. “The Practice” is a little book packed with lots of wisdom. Based on The Akimbo Workshops created by Seth and his team, readers now have...
authenticity
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Moving Beyond Authenticity: The Next Step in Social Media Marketing

“Authenticity, for me, is doing what you promise, not ‘being who you are.’ It’s not, ‘say whatever is on your mind,’ either. Instead, I define it as, 'consistent emotional labor.'” - Seth Godin Authenticity has become a buzzword in modern social media marketing, and for good reason. The marketing culture we are moving out of...
customer
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4 Simple Ways to Implement Customer Research on a Budget

As an entrepreneur, it’s easy to get swept up in the allure of branding. If something is cool and pretty and makes us swoon, won't that same logo and color scheme draw in customers like flies to honey? The answer is… maybe, maybe not. And you'd be wise to find out before fully investing in...
freelancer
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Making the Transition from Freelancer to Entrepreneur

From the outside looking in, running a business and freelancing can appear quite similar. Both freelancers and entrepreneurs can set their own schedule, work from just about anywhere, and decide what projects interest them. From the perspective of someone stuck in the 9 to 5 grind, both a freelancer and an entrepreneur can seem like...
seth godin
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Seth Godin Talks the Importance of Seeking the Smallest Viable Market

The following is excerpted from "This Is Marketing: You Can’t Be Seen Until You Learn to See" by Seth Godin, in agreement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Seth Godin, 2018. Here’s the truth about customer traction: a miracle isn’t going to happen. The...
Women-owned businesses
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5 Reasons Why Women-Owned Businesses are Thriving

Since the end of the Great Recession in 2010, minority- and women-owned businesses have been steadily increasing. Although average earnings for businesses owned by women still tend to lag behind that of men, they are seeing large increases year over year. In 2016, there were an estimated 11.3 million business owned by women in the United...
Marketing
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Marketing CliffsNotes: What I Learned From Seth Godin

Back in 1999 at the height of the dot-com era, I was lucky enough to land a job at an Internet startup. As a newbie with an MBA, I was tasked with trying to make sense of online marketing — which, at the time, was in its infancy. Internet marketing was so new that the...
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Are you with the rest of the sheep or are you a mountain goat?

I've spent some quality time talking with Seth Godin over the past couple of days. We focused our conversations on his new book, The Dip, which is all about slogging through the adversity of growing a business, and making your way to the other side where the glory is. And it's his "dip" concept--the part...
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Loneliness on Fathers’ Day

Seth Godin and his readers have some great observations on loneliness. Happy Fathers Day to all! http://sethgodin.typepad.com/seths_blog/2007/06/everyone_is_lon.html Please feel free to post comments here or to Seth directly. He has one of the most highly-visited blogs on the web. Andrew Field is President of PrintingForLess.com, known by its thousands of happy customers as "America's Print Shop."...
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Salespeople

If you read the title and are still reading, you must have salespeople in your company. For all of us who interview, hire, train, coach, and manage salespeople, Seth Godin's recent blog post reflects what I have thought for years. He doesn't use the phrase "service heart mindset" but that is another way of looking...
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Coffee and Markets

The Brothers Sloan point out that Starbucks created a new market ($4 coffee) where before there was none. (Read their post.) Seth Godin has a great observation about picking a market for your startup company: bigger may be harder than smaller, even though large markets would seem to provide large opportunities. Read Seth's post. Hey...
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Hot Off the Presses – Coffee Houses are Hot Business Ideas!

Read an article today from a well respected authority suggesting "hot businesses to start today".... One of those "hot" ideas....."start a coffee shop". A what?!?! You've got to be kidding! With Starbucks and 10 other major brands on every corner in every community, how can that be a hot business idea? Starbucks has taken a...