Browsing Tag

social media strategy

8 posts
social media
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8 Business Titans Reveal the Best Social Media Tactics to Promote Your Company

If you aren’t promoting your business on social media, you’re asleep at the wheel. Here’s what eight social media masters and advisors in The Oracles told us about the channels and tactics that impact their businesses most. Understand the platforms   There’s definitely a science to social media. Consider what each platform can do for you and...
social media
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What Kind of Social Media Strategy Does My Startup Need?

When you’re starting a business, especially in a highly-saturated, digitally-driven market, you need to build brand awareness through every channel at your disposal, including social media. But, building a social media presence that resonates with your target audience and compels them to purchase is far more than just curating one-off posts. It’s about sharing messaging,...
social media
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How to Craft a Winning Social Media Strategy on a Startup Budget

With 2.8 billion collective social media users today, integrating social media into an overall digital marketing strategy is not just smart, it can be a cost-effective way to optimize your brand's online presence. So how do you get started? Keep it simple and follow these six steps. Use Facebook ads to accomplish these goals There are four...
Guide to social media
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A Minimalist Guide to Social Media for Your Brand

We all have those periods in our lives where we’re spread thin. We’re working too hard, not sleeping enough, and just trying to cram one more task into our already busy schedules. A society that tells you that you can do anything has become a culture that tries to do everything. Our “everything” mentality has,...
Twitter analytics engagement
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Improve Your Engagement with These Twitter Analytic Tips [Infographic]

Twitter allows for intimate engagement between a startup and its audience, and those small businesses active on Twitter have reaped the rewards. For example, 57 percent of users discovered a small- or medium-sized business thanks to Twitter, and a majority of them ended up following the company. Furthermore, half of those users followed through and shopped at...
snapchat
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The Benefits of Snapchat for Business

It’s a given that advertisers know they need to be in front of their audience to get their message across. Obviously, over the past decade, more and more of those eyeballs are moving online, which is causing a massive influx of ad dollars to the web. In the past two years, there has been an...
Social media content
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Social Media Content: Unicorn vs. Horse

I saw the cartoon above online searching for images for another post. Immediately I knew it would one day be a post of its own. Partially because I love Matt Groening's sense of humor and the incredible diversity of messages he's put on this chalkboard over the years. (Note, this one is not actually from an episode...
Facebook business page
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6 Ways to Leverage Your Facebook Business Page

According to Facebook, there are more than 50 million active business pages, and most likely, your small business has one as well. Here are six ways to maximize the benefits of a Facebook business page in order to help engage with, and possibly increase, your customer base: Link your Facebook page to your website, or make Facebook...