Browsing Tag

software as a service

12 posts
client retention
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The Dos and Don’ts of Client Retention

One of the most powerful growth engines is net negative churn. When you have net negative churn, the additional revenue generated from existing customers month over month outpaces the revenue lost through cancellations and downgrades. This is certainly difficult, but not impossible, and should be the main focus of every SaaS company in order to...
SaaS technology
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4 Expert Tips for Startups Looking to Maximize the Value of SaaS Technology

These days, software-as-a-service (SaaS) technology is improving the quality of business for nearly all startup businesses, across all industries. In fact, the IDC reports that “by 2020, 67 percent of enterprise infrastructure and software will be for cloud-based offerings.” There are numerous benefits to implementing SaaS products into your startup's preexisting routines, but how can you...
tech trends
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5 Startup Tech Trends to Watch During the Pandemic

Venture capital is a long game. Startups take many years to mature before venture capitalists can get a return on their investment. While you may think that VC investment is down during the economic downturn, this is only true in the short term, primarily because VCs are concerned with how their existing portfolio companies will...
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Why Adding SaaS is Essential to Scaling Your Service Business

All ascending companies will eventually face the choice of whether they should channel their efforts into growth or continued profitability, whether they like it or not. Some entrepreneurs welcome the challenge, while others find it hard to deviate resources from what they know already works. Regardless of personal reaction to the issue of growth, it is nonetheless...
artificial intelligence
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How to Optimize Your Email Campaigns with Artificial Intelligence

Say goodbye to mass, impersonal email campaigns - they no longer work. What does this mean for startups and entrepreneurs? The only way to achieve high conversion rates is by keeping up with artificial intelligence (AI) trends. Upgrade your email marketing campaigns, or you’ll find your messaging goes straight to spam. Imagine a snowy winter...
Growth hacking
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3 Growth Hacking Lessons From Some of the World’s Fastest Growing Companies

Today, tech giants rule a large portion of the web. Alphabet Inc. (Google’s parent company) and Facebook combined are worth more than 1 trillion dollars. In the face of such dominance, small businesses have been forced to find innovative ways to break into saturated markets and rapidly scale. These strategies, known as “growth hacks” have...
software as a service
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Software as a Service: Switching from a Service Oriented Business to SaaS

Today, more and more startups offer Software as a Service (SaaS) solutions. With more flexibility, less upfront cost and easy updates, SaaS offers an attractive advantage for small businesses. For example, consumers stream endless amounts of music on Spotify rather than buying a CD from a brick-and-mortar store. They order an Uber rather than waste...
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5 Ways Fintech Helps Support Startups

Fintech is simply a term that refers to advances in financial technology. This technology helps with banking, lending, payments and much more. Fintech is meant to make financial services more efficient, and it also makes them much more useful and more accessible to startups. 5 ways fintech benefits small businesses Consider some of the ways this...
Startup technology trends
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6 Startup Technology Trends For 2017

For many, the start of a new year means time to begin working on a resolution. For entrepreneurs, a new year represents something else: a time to look at startup technology trends and make adjustments to how they are running their business. The start of the new year is a perfect time for entrepreneurs to plan, strategize and...
SaaS businesses
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8 Creative Ways for SaaS Businesses to Generate Leads

Software as a Service businesses (SaaS) know that sometimes it can be very challenging to find new paying customers. There are many channels waiting to be exploited, but not all of them work for every small business. A SaaS is a different type of business that requires different marketing strategies for customer acquisition. There are many...