Browsing Tag

unique value proposition

12 posts
thought leadership
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How to Use Thought Leadership to Distinguish Your Brand

When it comes to setting yourself apart, the challenge of differentiating your company and what you sell is a tough one. Unless your product or service is truly industry-disrupting (and most successful ones aren’t), it can be difficult to communicate how your company is different. After all, everyone is touting their “quality customer service.” But...
Niche Marketing
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Carry Your Message Throughout Your Business

Your Message and Your Unique Value Proposition Welcome back to the blog series, "Change Your Message," and getting to work with Tip 3, "Carry Your Message Throughout Your Business." (If you missed our last post or simply need a refresher click here!), now on to today's post! Have you downloaded Olga Mizrahi's UVP Worksheet? You'll...
Niche Marketing
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Write Out Your Unique Value Proposition

Ready? Here we go! Let's write out your Unique Value Proposition Welcome back to the blog series, "Change Your Message," and getting to work with Tip 2, "Write Out Your Unique Value Proposition." (If you missed our last post or simply need a refresher click here!), now on to today's post! Have you downloaded Olga...
Niche Marketing
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Distinguish Your Cause with “-EST”

How to distinguish your cause with "-EST" Welcome back to the blog series, "Change Your Message," and today's post, "Distinguish Your Cause with "-EST" (If you missed our last post or simply need a refresher) click here, now let's "distinguish your cause." Even if you’re not selling a product or service (as is the case...
Niche Marketing
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At Your Service: How To Distinguish Your Services

Is it time to reinvent your UVP and better distinguish your services? Welcome back to the blog series, "Change Your Message," and the next series of posts starting with "How to Distinguish Your Services." (If you missed our last post or simply need a refresher click here!), now on to today's post! Services, of course,...
Niche Marketing
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Change Your Message: Creating a UVP to Make Marketing Magic – Tip 1

Your UVP and Marketing Magic - Tip #1 (continued) Welcome back to the blog series, "Change Your Message," where we are continuing with Tip #1: Pinpoint Your Unique “-EST”-ness (If you missed the first part of Tip #1 click here). What’s Your –EST? Defining that special something that you are especially good at, the core...
Niche Marketing
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Change Your Message: Creating a UVP to Make Marketing Magic – Part 4

Your UVP and Marketing Magic - Part 4 - Tip #1: Pinpoint Your Unique “-EST”-ness Welcome back to the blog series, "Change Your Message," where we are starting with Tip #1: Pinpoint Your Unique “-EST”-ness. Tip 1: Pinpoint Your Unique “-EST”-ness Differentiate or die. It may sound overly dramatic but it is, in fact, that...
Niche Marketing
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Change Your Message: Creating a UVP to Make Marketing Magic – Part 3

Your UVP and Marketing Magic – Part 3 Welcome back to the blog series, "Change Your Message." So let me ask you, "Why is it so important that everyone know what's so different about your product, service or cause?" Well. . . Second Verse, Same as The First? Almost everything that people need already exists...and,...
Niche Marketing
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Change Your Message: Creating a UVP to Make Marketing Magic – Part 2

One Step At A Time: What Makes You Unique? Welcome back to the blog series, "Change Your Message" and the Magic of a UVP! Right now, I’m talking about your UVP message – not the delivery method for getting it out there. I’ll go into the countless forms of available media, advertising, and sales opportunities...
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Change Your Message: Creating a UVP to Make Marketing Magic– Part 1

Create a UVP to Make Marketing Magic “Why should I choose you?” This anxiety-inducing question is the single focus of this blog post series, "Change Your Message." Everyone knows that there’s a lot of “noise” out there in the marketplace and, in order to overcome the clamor, you really have to stand out. But changing...
validation
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Competitors Are Not Your Enemy – Part 2 – Unique Value Proposition (UVP)

What's Your Unique Value Proposition (UVP)? This is the second article of a three part series that discusses why "Competitors Are Not Your Enemy. Part 2 focuses on your Unique Value Proposition (UVP), one of your most essential messages for you and your business. A UVP is a powerful, succinct statement that will: Describe how you are unique, and therefore...