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12 posts
startupnation business beat
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WJR Business Beat with Jeff Sloan: Support Your Local Merchants (Episode 19)

There are several ways consumers can support their local merchants during these trying times, and on this morning's WJR Business Beat, Jeff highlights two standout programs. This week, Yelp announced a partnership with GoFundMe to provide an easy and fast way for locally owned businesses to receive donations from their beloved customers. Yelp is automatically adding “donate”...
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3 Bite-Sized Goals You Can Set (and Achieve) in January

If there’s one thing entrepreneurs love doing, it’s setting goals for their small business. This list is often long and detailed at the start of the year. After all, a new year means new business! However, a few weeks back into the grind can have even those with the strongest work ethics struggling to readjust...
social proof
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How to Hack Your Startup’s Sales with Social Proof

With the proliferation of online recommendation platforms like Yelp, Google Reviews, and TripAdvisor, word-of-mouth has grown into a ubiquitous influencing factor within online purchasing behavior. According to a recent Nielsen study, 92 percent of consumers using Yelp will make a purchase after visiting the platform and 25 percent of those visitors will make a purchase...
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5 Quick and Actionable Marketing Ideas For Your Startup

Here, we will talk about five actionable, real world ideas you can use to kickstart your startup’s marketing campaign. Implementing the following steps is rather easy; while the hard part is the follow through. However, if you are persistent, you will see results quickly. Branding your business Branding is the first and most important place...
user-generated content
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4 Ways to Boost Your Startup’s Marketing Strategy with User-Generated Content

User-generated content, or UGC, can be anything from pictures and videos to blog posts, reviews and testimonials, created and shared for free by an online audience. Aside from being a great way to gather free content, the use of UGC has been repeatedly proven to increase engagement, conversions and overall brand perception when it’s done right....
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Entrepreneurs, is Your Product Fit For the Market?

As an entrepreneur, you may think that some of your ideas are pure gold. In these scenarios, it's easy to jump the gun and start planning your product's name, marketing campaigns, various features, etc. But before putting in any of this work, there's a crucial step that needs to be taken: determining whether there's a...
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5 Tips for Getting Your Startup’s New Website Noticed

For centuries, philosophers have wondered whether or not a tree that falls in a forest makes a sound if no one is around to hear it. Entrepreneurs ponder a similar question when it comes to creating their own website. If a startup has a website, but it doesn’t get noticed, does it even exist? Yes,...
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Reputation Management: 3 Tips for Establishing Credibility as a Startup

As a startup, you’re probably still gaining momentum in your industry and may not have the visibility your larger competitors have. They’ve been around longer, so it makes sense that they have a larger social media following and a bigger subscriber base. However, that doesn't automatically mean that they have a superior product. It just...
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6 Simple Ways to Find Your Target Consumers Online

You’ve taken the first big step and started a business. You know that a website and a social media presence are essential in order for your consumers to find you online, but did you know that there are a plethora of additional free and inexpensive resources to help that process along? Below are just a few options...
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5 Startups Headed for Success (and How You Can Learn from Them)

Smart entrepreneurs know it’s not the business model itself that creates success, it’s the mind and strategy behind it. It’s the long vision, the sleepless nights, the endless pots of coffee and that insatiable drive to keep going, no matter what. The best startups are created by entrepreneurs who have enough drive and passion to see...
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9 Big Marketing Ideas for Small Business

Small business owners are always on the lookout for that one big marketing idea that will catapult their business into the stratosphere.  What I've found, however, is that it isn't just one marketing idea but many marketing ideas, implemented strategically and consistently over time that reap the best results.  Here are nine of my favorite...
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Will Smart Phones be the New Driver of Local Commerce?

Over the last year or so, location-based services that integrate tightly with mobile phones have been one of main themes watched by the venture world, and for good reason. As we continue moving forward in a world influenced less by mass media and more by our interactions with new technology (social networks, smart phones, etc),...