Today, the world of public relations (PR) and search engine optimization (SEO) runs at the speed of light. You need to write, optimize, send, and monitor press releases quickly to keep up with news and the competition. In addition, your site needs to have the right SEO keywords and coding in place to be noticed by your target market online.
It can be a whirlwind of activity. But be careful…
Don’t Move Too Fast with Your PR and SEO Efforts.
As you rush to get everything done in a timely matter, there are a few things to keep in mind:
- Take a moment before starting.
Once your discover that you need to prepare a PR or SEO document within a short amount of time, take a moment to review what you are trying to accomplish.
What is the call-to-action for this project, and what do you want your target market to do when they read it? By taking this step, you’ll be able to work towards a goal and have a better chance of achieving it.
- Have someone else review your work.
Even if you have proofread your press release for errors, read it aloud to hear the tone and checked the SEO-keyword density and copy, have someone else review your work.
Since you are close to the project and moving fast to meet deadlines, it always helps to have another set of eyes review your work.
- Check results.
When you are finished distributing your press release, posting some SEO copy or writing another marketing or PR piece, look at the results. What happened? Did you meet the goal for that project?
Write down your statistics from Google Analytics. Did Website hits increase? Are the search engines finding your site? Did your press release get picked up on media site?
Then, review this data before you start a new project. What can you do differently to get better results this time? Perhaps, you reached your goal and need to follow the same process, but you’ll never know unless you monitor results and take action on them.
Timing Is Important, But So Are PR And SEO Results!
It’s essential to move quickly with your SEO and PR activities in order to compete and distribute current news about your business in a timely fashion. But in the process, don’t forget to review what you are trying to accomplish, check for mistakes and monitor results. This way, you’ll be able to meet deadlines, provide accurate information, and successfully meet goals.
Do you need help with your SEO and PR copy? Please write to me below or at www.rembrandtwrites.com.
