Ask and You Shall Receive
I’m finding that in business people tell you what they want. In order to get what you want,…
Kristin Potenti
27 posts
After almost 10 years of studying and working in the fashion industry Kristin Potenti, fashion advisor and clothing designer, is striving to fulfill the needs of women shoppers. She recently launched a website, Self Assured, which educates women about the most common body types and advises what silhouettes look best on those figures. The site also talks about the latest fashion trends for women and what body types they work best on.
Kristin's current endeavor, which officially began in April of this year, is launching the brand Self Assured as a moderately priced, stylish clothing line for confident, sexy, fashion savvy women in their prime.
Spread the Word about the Consumer Products Safety Improvement Act
In August the Consumer Poduct Safety Commission (CPSC) passed the Consumer Products Safety Improvement Act which has caused…
November 14, 2008
What Sells During an Economic Downturn
Infomat recently published a very good article, What Sells During an Economic Downturn, from which I borrowed the…
November 12, 2008
Contractor Sourcing
I consider yesterday my first official step into the world of manufacturing. It was far less intimidating than…
November 7, 2008
Manufacturing Worries
I am now ready to start shopping my designs around to manufacturers. All of a sudden an evil…
November 3, 2008
What’s Your Story??
I have been reading or more truthfully, listening to Seth Godin’s book All Marketer’s are Liars. Seth Godin is the…
October 28, 2008
Determining a Price Point
I am now in the process of designing and costing my first collection. Originally, I had wanted to…
October 23, 2008
Fabric Sourcing Trip Report
I am back from my fabric sourcing trip to NYC which I must say was very successful. Though,…
October 20, 2008
Fabric Sourcing in NYC
Warning…this post is more industry specific than I’ve been recently so if you are not interested in fabrics…
October 14, 2008
Ethical Thoughts…
It’s a pretty well known fact that your brand needs to stand for more than just your product…
October 10, 2008
Companies are taking Social Networking to the Next Level
Many of us are very proud and think we’re pretty savvy now that we’re on Facebook, MySpace, StartUp…
October 7, 2008
Have you heard of Meetup??
Google…what an amazing tool. Not too long ago I entered a google search “South Florida fashion networking” and…
October 3, 2008
If Your Product is Not a Necessity There is Still Hope
A hot topic of conversation as of late has been recession proof products, items that people need instead…
September 30, 2008
To Launch or Not to Launch
I have been working steadily towards launching my clothing line and now that I am at the point…
September 24, 2008
A Lesson Learned from the Italians
I recently had the opportunity to attend Milano Unica, the premiere textile show in Italy. It is an…
September 19, 2008
As the Wise Man Said…Patience is a Virtue
Over the past few days I feel like the legwork I have done in the past three weeks…
September 12, 2008
Trend Forecasting…Science or Being Aware??
When I hear the words “trend forecasting” I used to think there were people (trend forecasters) who had a special…
September 9, 2008
Creating an Identity with Branding
As an entrepreneur you wear many hats, we all know that. It’s one of the things that makes…
September 5, 2008
Creating Incentive to Spend
Yes, I too am going to add to the many blogs of how to keep people spending in…
September 2, 2008
Sourcing Details
Sourcing is a major component of a fashion designer’s business. A company that consistently works to improve their sourcing…
August 29, 2008