Kristin Potenti

27 posts
After almost 10 years of studying and working in the fashion industry Kristin Potenti, fashion advisor and clothing designer, is striving to fulfill the needs of women shoppers. She recently launched a website, Self Assured, which educates women about the most common body types and advises what silhouettes look best on those figures. The site also talks about the latest fashion trends for women and what body types they work best on. Kristin's current endeavor, which officially began in April of this year, is launching the brand Self Assured as a moderately priced, stylish clothing line for confident, sexy, fashion savvy women in their prime.
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Contractor Sourcing

I consider yesterday my first official step into the world of manufacturing.  It was far less intimidating than…
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What’s Your Story??

I have been reading or more truthfully, listening to Seth Godin’s book All Marketer’s are Liars.  Seth Godin is the…
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Sourcing Details

Sourcing is a major component of a fashion designer’s business.  A company that consistently works to improve their sourcing…